| 摘要: | Indonesia, as one of the country which affected by Korean wave is becoming a new market by Korean entertainment industry. With the market audience growing up, local promotors begin competes to bring the latest trending celebrity to create profits. Venue chosen to hold the event becoming important as it seen as the celebrity pride. Previous studies on servicescape supports that this particular variable can develop special emotion and value on customer’s mind, in the end resulting in satisfaction. With female respondent dominating the survey, the data collected is analyzed using regression analysis and correlation analysis. All results of hypotheses testing shown positive results that servicescape is a good predecessor variable in influencing all dependent variable, namely emotional response, perceived value, satisfaction, intention and recommendation. Result of Pearson’s correlation shown that emotion has very strong relationship with satisfaction. |
