遊客訪問泰國拉達那哥欣島之旅遊動機及其對文化襲產目的地特質之期望值與滿意度影響

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题名:	遊客訪問泰國拉達那哥欣島之旅遊動機及其對文化襲產目的地特質之期望值與滿意度影響 Study on the Influence of Tourist Motivation on Visiting Rattanakosin Island in Bangkok, Thailand and Their Expectation and Satisfaction Based on Cultural Heritage Destination Attributes
作者:	朱崙杉 Charoensup, Kraisit
贡献者:	全球商務碩士學位學程碩士班
关键词:	tourist Satisfaction cultural heritage tourism cultural destination attribute overall satisfaction tourist motivation
日期:	2015-06
上传时间:	2015-08-19 14:13:57 (UTC+8)
摘要:	Tourism industry is one of the most important industries in Thailand. It has been used as a tool to generate national income for the country and also create many jobs in the tourism industry and relate industry. Thailand is well known for rich cultural resources country. Cultural heritage tourism has become a new trend of tourism demand. It also can make the destination varied and unique. Cultural heritage is a potential asset to improve tourism industry. Rattanakosin Island has the main historical significance, heritage sites and major tourist attractions in Bangkok. This research investigate what motivates tourists to visit cultural heritage sites in Rattanakosin Island and what expectation and satisfaction tourists have on cultural heritage destination attributes in Rattanakosin Island, Bangkok. It’s also to investigate the relationship between tourist’s motivation, cultural heritage destination attributes and tourists’ overall satisfaction in visiting the cultural heritage destination sites. Besides that, this study also investigates the difference in overall satisfaction based on tourists’ demographics and tourists’ behaviors. In order to develop cultural heritage sites and attractive more tourists to visit, the tourist companies, government policy maker and authority in tourist destination can use the information from this study to analyses or improve and develop heritage sites, services, marketing, strategies, policy. In order to satisfy the tourists as much as possible. The data of this study were collected from the main destination area in Rattanakosin Island, Bangkok and were also distributed online to the international tourists who have been to cultural heritage sites in Rattanakosin Island, Bangkok. The result revealed that Motivation, Cultural heritage destination attributes were influence with tourists’ overall satisfaction. And the result also showed that there were significant difference in overall satisfaction based on tourists’ demographic and tourists’ behavior characteristic of respondents.
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