探究泰國顧客對美容補品滿意之決定因素

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/30277

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/30277

Title:	探究泰國顧客對美容補品滿意之決定因素 Exploring the Determinants of Customer Satisfaction toward Beauty Supplements in Thailand
Authors:	胡婉婷 Phusawang, Wanlaya
Contributors:	國際企業管理學系
Keywords:	beauty supplements product knowledge perceived benefit perceived value consumer satisfaction
Date:	2015-06
Issue Date:	2015-08-18 14:31:49 (UTC+8)
Abstract:	The expansion of the global supplements industry grows rapidly between 2007 and 2013, and the market increased with an average annual growth of 0.8%. Furthermore, consumers continued to be more aware of their health and wellness. They concentrate on health, looking-better, good-looking and attractive. Due to the human lifestyle are changed, these have influenced their eating behavior. Therefore, consumers are looking for beauty supplement products in daily life because they trust that beauty supplement products can respond to these needs. This study aims to investigate the relationships between product knowledge, perceived benefit, perceived value and satisfaction toward beauty supplements. In additional, participants of this questionnaire survey are randomly collected from consumers in Thailand. Moreover, to gain better understanding about this relationship mentioned above, personal characteristics are purposely selected to test. The primary data collected are analyzed with Statistical Package for the Social Science (SPSS) program was used to scrutinize the data. Moreover, this research used a structural equation modeling (SEM) approach to test the hypothesized relationships in the research model. SEM is designed to evaluate how well a proposed model and hypothetical constructs explain the collected data. The empirical results indicated that all of the hypotheses develop for testing the effects are supported. Furthermore, this research can help marketers develop beauty supplements marketing strategies in more effectively.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	310	View/Open

View Licence

Loading...