文化大學機構典藏 CCUR:Item 987654321/30265
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/30265


    题名: 探討影響行動電信服務使用者持續使用意圖之關鍵因素-以在台灣之外國學生為例
    Investigating the Key Factors Affecting Users’ Continuance Intention toward Mobile Telecommunication Service – A Case of Foreign Students in Taiwan
    作者: 卡艾莉
    Suraphatchara, Kamaporn
    贡献者: 國際企業管理學系
    关键词: Mobile telecommunication service provider
    Continuance intention
    Expectancy disconfirmation model (EDM)
    Theory of planned behavior (TPB)
    Foreigner in Taiwan
    日期: 2015-06
    上传时间: 2015-08-18 13:52:36 (UTC+8)
    摘要: There is a large-scale telecommunication network in Taiwan. A lot of mobile phone subscribers in Taiwan have risen from year to year. In this situation, the mobile telecommunication services providers are facing more intense of how to increase the users’ continuance intention. However, there are few related studies on the factors affecting users’ continuance intention in the mobile telecommunication industry in Taiwan. Besides, in recent year, due to the number of foreign students was increasing in Taiwan. The sample in the research focused on foreign students studying Mandarin in Taiwan. Specifically, this study employed the Theory of Planned Behavior (TPB) and Expectancy Disconfirmation Model (EDM) to explore the factors affecting a foreign student’s continuance intention toward mobile telecommunication service. A web-based questionnaire survey was used to collect primary data and it was analyzed by using SPSS to engage in the profile of respondents, reliability and validity analysis. In addition, structural equation modeling (SEM) was used to test the model. The empirical results implied that TPB and EDM has a positive impact on users’ continuance intention toward mobile telecommunication service. The results of this study can be contributed to Taiwan’s mobile telecommunication service and marketers to adjust their marketing strategies to increase customer’s satisfaction and continuance intention.
    显示于类别:[企業管理學系暨國際企業管理研究所] 博碩士論文

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