探討資訊服務業與關係品質對顧客忠誠度之影響－以企業型態為干擾變數

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/30196

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/30196

Title:	探討資訊服務業與關係品質對顧客忠誠度之影響－以企業型態為干擾變數 The Effect of Relationship Quality to Customer Loyalty in Information Service Industry: From The Enterprise Identity
Authors:	陳貞樺 Chen, Chen-Hua
Contributors:	國際企業管理學系碩士在職專班
Keywords:	關係品質企業型態顧客忠誠度 Relationship quality Enterprise Identity Customer loyalty
Date:	2015-06
Issue Date:	2015-08-13 14:44:09 (UTC+8)
Abstract:	本研究透過探討資訊服務業者和客戶(企業)之間的關係品質對於顧客忠誠度的影響，並加入企業型態大小的影響，討論如何增加企業客戶消費意願。本研究以近一年內購買過資訊服務之企業公司為研究對象，探討關係品質中的承諾、誠信、滿意度對於顧客行為忠誠及態度忠誠的影響。研究結果顯示，在有效分析181份問卷後，明確驗證企業客戶對於關係品質，與客戶忠誠度之間，具有顯著影響效果，並在加入企業型態大小討論的情況下有不同的結論。 This study was to explore the relationship between the quality of information by service providers and customers (enterprises) between the impact of customer loyalty and join affect patterns sized business customers to discuss how to increase consumer wishes. In this study, the last year bought the business information services company for the study, to explore the relationship between the quality of commitment, integrity, satisfaction for customer behavior loyalty and attitude loyalty. The results show that in analyzing 181 effective questionnaires, the clear relationship quality verification for corporate clients, between customer loyalty and, having significantly affect the results and added size enterprise patterns discussed situations have different conclusions.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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