1. 目前無實質的共同運作機制,較接近平台整合的概念。
2. 新聞網路平台目前之行銷目標,是為了增加「媒體曝光度」。
3. 台灣收視習慣未明顯改變前,不會貿然投資在網路平台上。
4. 計畫與各軟硬體企業進行整合,以推出成熟的資訊平台及設備服務。
5. 目前之新聞網路平台,並非獨立經營之網路媒體。
6. 管理階層與執行階層並未有明顯共識。
4G network will not only alter how people use the internet in Taiwan, but will also change the way how people receive information. Television has been the dominant medium for more than half a century, but it is slowly being replaced by new technologies such as smartphones or tablets. 4G's high data speeds should mean feature-length movies accessed in a matter of minutes, or seamless live TV, whereas 3G networks offered slow video downloads or buffering-plagued live streams.
This research will be focused on how to join television medium with 4G networks before Taiwan’s news network platform fully develops, grab by the Taiwan News Network platform has not yet thriving state initiative, and in the operation, management level integration, to pursue the purpose to enhance the phenomenon of profit of synergy, and Taiwan's first broadcast network to synchronize information television - FTV News Channel as a case study.
For FTV news on its strategy simultaneously broadcast on YouTube, this study first to 4G technology and changes in the media brought to understand, and from news production and news production industry network platform for media management to explore both the policy the impact can generate, and try to make recommendations summarized news media business platform of network news in the study results.
Through discussion with the policy maker of the FTV Internet-news platform, we learn that the progress of that strategy only focused on the exchange of news materials and information. It has not been fully incorporated into the organization yet. This research study and analyze the current situation. These are the findings:
1. The full cooperation has not been achieved yet, only partial integration of platforms at the moment.
2. The major marketing goal of Internet-news platform is mainly on “media exposure”.
3. There will not be any major investment on internet platform until the media viewing norm of Taiwanese changes.
4. Planning of further integration with other software provider as well as hardware to develop competent information platforms and equipment services.
5. The currently existing internet-news platforms are not independently operated.
6. Management and executive level has no significant consensus.