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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/30129


    題名: 4G通訊對新聞網路平台經營策略影響 -以FTV民視新聞台為例
    The impact of 4G on news business strategy:A case study of Formosa TV News
    作者: 李豫翰
    Lee, Yu-Han
    貢獻者: 新聞學系
    關鍵詞: 4G
    民視新聞台
    新聞網路平台
    經營管理
    數位匯流
    FTV News
    4G
    news network platform
    digital convergence
    management
    日期: 2015-06
    上傳時間: 2015-08-06 09:19:46 (UTC+8)
    摘要: 4G為台灣的網路生活帶來了新的生命力,也慢慢改變大眾的收視習慣,過去電視獨大的收視生態將會慢慢被各種平板設備追趕上。而3G時期無法達成的影音加值服務,都能透過4G的高傳輸速度加以實現。本研究旨在探討4G科技的新興浪潮下,電視新聞媒體如何結合或聯合4G科技,先行在台灣新聞網路平台還未興盛的狀態下搶得先機,並在營運、管理層面進行整合,以追求提升營利之綜效目的之現象,並以台灣首個將新聞同步在網路播放的電視台-民視新聞台為個案研究對象。

      針對民視將其新聞放在YouTube上同步播放的策略,本研究先以4G科技及對媒體帶來的改變進行了解,並從新聞產製作業及新聞網路平台媒體經營管理兩面向探討該策略所能產生的影響,並嘗試在研究結果中歸納提出新聞媒體經營網路新聞平台之建議。

      透過與民視新聞台負責新聞網路平台之決策者的訪談,可了解該策略推行的進度目前僅只有新聞內容及資訊的交流階段,並未完全進入組織整合。本研究就其現況分析整理歸納出以下幾點:

    1. 目前無實質的共同運作機制,較接近平台整合的概念。
    2. 新聞網路平台目前之行銷目標,是為了增加「媒體曝光度」。
    3. 台灣收視習慣未明顯改變前,不會貿然投資在網路平台上。
    4. 計畫與各軟硬體企業進行整合,以推出成熟的資訊平台及設備服務。
    5. 目前之新聞網路平台,並非獨立經營之網路媒體。
    6. 管理階層與執行階層並未有明顯共識。
    4G network will not only alter how people use the internet in Taiwan, but will also change the way how people receive information. Television has been the dominant medium for more than half a century, but it is slowly being replaced by new technologies such as smartphones or tablets. 4G's high data speeds should mean feature-length movies accessed in a matter of minutes, or seamless live TV, whereas 3G networks offered slow video downloads or buffering-plagued live streams.

    This research will be focused on how to join television medium with 4G networks before Taiwan’s news network platform fully develops, grab by the Taiwan News Network platform has not yet thriving state initiative, and in the operation, management level integration, to pursue the purpose to enhance the phenomenon of profit of synergy, and Taiwan's first broadcast network to synchronize information television - FTV News Channel as a case study.

    For FTV news on its strategy simultaneously broadcast on YouTube, this study first to 4G technology and changes in the media brought to understand, and from news production and news production industry network platform for media management to explore both the policy the impact can generate, and try to make recommendations summarized news media business platform of network news in the study results.

    Through discussion with the policy maker of the FTV Internet-news platform, we learn that the progress of that strategy only focused on the exchange of news materials and information. It has not been fully incorporated into the organization yet. This research study and analyze the current situation. These are the findings:

    1. The full cooperation has not been achieved yet, only partial integration of platforms at the moment.
    2. The major marketing goal of Internet-news platform is mainly on “media exposure”.
    3. There will not be any major investment on internet platform until the media viewing norm of Taiwanese changes.
    4. Planning of further integration with other software provider as well as hardware to develop competent information platforms and equipment services.
    5. The currently existing internet-news platforms are not independently operated.
    6. Management and executive level has no significant consensus.
    顯示於類別:[新聞系暨新聞研究所] 博碩士論文

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