| 摘要: | The main objective of the study is to gather and analyse empirical data, which could be used to show if there are any changes in ideological effects of cinematic articulation, when a film is viewed using new electronic media. The effect of male gaze was selected as the epitome of the traditional cinematographic apparatus, which was dissected into eight basic categories: intelligibility, realism, identification, narration, spectacle, time/pace, control, and pleasure. They are thoroughly defined and used to structure the research. The study aims also at designing and executing a practical test for famous theoretical formulations created within film studies, which is not a common practice for this field of knowledge. Additionally, the empirical data and the finding of this study might serve as an inspiration for new film theories that seem to be greatly needed in the age of electronic media. The experiment involves fifty-one randomly selected individuals. Participants are randomly divided into two groups. Both of the groups will receive a pretest, which was conducted in a form of interviews. The members of the experimental group were asked to view Alfred Hitchcock's "Rear Window" (1954). The participants were asked to view the film and use all of the possibilities of manipulating the viewing that the new medium gives them. Later, the participants were interviewed again. If the hypothesis has been true, viewing the film on DVD, should have resulted in raising the subjects’ consciousness of the existence of the male gaze and patriarchal ideology hidden behind the cinematic articulation. However, the study has shown that this is not the case. There are no significant changes in the functioning of the ideological effects of cinema after the introduction of the new electronic media. Therefore, the assumption that the introduction and popularisation of new electronic media can be used as defence tool against patriarchal ideology in mainstream cinema has to be considered unjustifiable. Furthermore, the outcome of the experiment can also be used as an important argument in the debate about the death of cinema as a mass medium. |
