| 摘要: | 中國大陸的新聞漫畫在其報紙中具有怎樣的特性與評論性，中國漫畫家又是如何透過新聞報紙「評論版」這個平台，藉以展現他作品中的戰鬥力。本研究採內容分析法，以《南方周末》評論版國內（中國）的新聞漫畫為研究對象，針對新聞漫畫的訴求方式與評論性，提出三大研究問題，並以中國新政權習李體制（2012年12月）的前、後兩年為研究切點，討論《南方周末》新聞漫畫內容的前、後變化。研究發現，在「主題類型」、「角色形式」、「表現方法」與「訊息訴求策略」上，《南方周末》漫畫家主要是藉由關懷「政治、經濟、社會」問題為題材，創造出漫畫的「象徵人物、物品或機構」，運用「自由式語言」或「單純的圖像呈現」，以及藉著新聞漫畫的「資訊訴求」與「幽默訴求」，傳達出屬於漫畫圖像的獨特觀點，供讀者們自我想像與理解。
其次，《南方周末》新聞漫畫的評論性，四年期間以「諷刺性」的漫畫評論方式為主，在新聞漫畫的立場傾向多為「貶損」，漫畫內容貶損的對象多以「國家政府」為主，也因此在評論對象的層級上，多為「評論政府權力機構」。不過，新聞漫畫的評論性，雖是以「國家政府」為主要的評論對象，但其評論方式仍多半是由帶有諷刺性的外國事件為題材，以提醒當局者現況或讓讀者反思，至於國內的評論對象多以抽象的國家稱呼為主，鮮少出現直接批評現任的國家領導人與政治人物的新聞漫畫。
《南方周末》的新聞漫畫在2012年12月的前、後兩年，主要的變化呈現在「文字評論作者」、「新聞漫畫的作者」、「新聞漫畫的評論客體」與「新聞漫畫的評論客體層級」。而在「主題類型」、「角色形式」、「表現方法」、「訊息訴求策略」、「評論性質」、「立場傾向」上則沒有太大的變化。由此顯現，《南方周末》的新聞漫畫的訴求方式，僅會隨著「文字評論作者」與「新聞漫畫作者」的更替而有所變化。在漫畫藝術表現或題材選擇上，《南方周末》的新聞漫畫於2012年12月的中國新政權習李體制前、後兩年則沒有太大的變化，此也受到新聞漫畫的特性影響。由此顯現，《南方周末》新聞漫畫家還在測試中國對帶有嘲諷性漫畫內容的接受底線，爭取漫畫圖像的創作自由。
This study employs“content analysis”to examine the news cartoon, focusing on newspaper which resorted to the features and commentary in Southern Weekly in mainland China, by showing the power of author comment page.
In Southern Weekly comment page for study of three research questions. On Xi-Li regime (December 2012) of the former / after two years of study cut-off point to discuss the news cartoon content of change on the Southern Weekly.
The findings on “themes”, “roles”, “performance”, “message appeal strategy”, the news cartoonist main concern “political, economic and social” issues as a themes, create a comic “symbol characters, objects or institution” , using “freestyle language” or “simple image presentation”, as well as through news cartoons “information appeal” and “humorous appeal” to convey the image of comics unique perspective for readers to imagine themselves and understanding at Southern Weekly.
Secondly, the period of four years at Southern Weekly, the news cartoon tendency “irony” comic content, objects mostly derogatory “national government” and therefore at the level of comment objects, mostly “comments government authority”. However, news comic, although based on “national government” as the main subject of the comments, but their main role still mostly by foreign events with ironic theme, to alert the authorities or the reader reflect on the current situation, as reviews of domestic objects more abstract national call-based, rarely appear directly criticize the incumbent national leaders and politicians of news cartoons.
Finally, the Southern Weekly news comics on December 2012, before and after two years, the main changes presented in the “comment author”, “news comics author”, “news cartoons comment object” and “news cartoon comment object hierarchy.”
In the “themes”, “role”, “performance method”, “message appeal strategy”, “comments nature”, “positions tendency” is not much change on. Thus revealed, Southern Weekly news comic appeals, with only the “comment author” and “news comics author” turning. In the comic of artistic expression or theme choice, news cartoon regime Xi-Li regime (December 2012) of the former / after two years is not much change at Southern Weekly. Also by the characteristics of news comics nature. Thus revealed, Southern Weekly cartoonist is also testing mainland China to accept the content with mocking cartoons bottom line, for creative their freedom comic image. |
