音樂文化是人們日常生活中重要的精神糧食之一,它伴隨社會進步、經濟發展和人們生活水平提高而繁榮,缺少它就會無形中影響人的精神狀態,或者會使人心理健康不全面,而音樂文化也是一種大眾化文化,它最容易被人們所認同、感知、接受並傳播,比一般的語言更直接地表達或寄託人們感情的藝術語言。人們通過音樂帶來的感官刺激,讓聽者感知到美,並產生了生活聯想及藝術想象,而後再發展了美感。而音樂發展至商業化後,除了帶動消費者的感觀,首要的不只是音樂的品質,還有商業行為帶來的利益。商業音樂牽涉到的不只是音樂,還包含很多大眾心理學,以及商品廣告行銷的概念。
展場中所選擇的音樂會影響消費者的情緒而帶動其行為,適合的音樂風格也會提升展場內商品的價值和特色及整體的氛圍,本創作的目的是為搭配特定場所而設計的環境音樂,運用合適的和弦進行以及筆者所選擇使用的配器來進行音樂創作,使其場所的氛圍能得以提升並帶動觀看者的情緒。
Music culture is one of an important spiritual food for people in daily life. It gets prosperous by social progress, economic development and higher standard of living.Lacking of music will virtually affect people's mental state or make mental health unsound. Music culture is also a popular culture, it's most likely to be recognized, perceptual, accepted and imparted by people. It's an artistic language which can directly express and find sustenance in emotion.The sensory stimulation through music brings listeners perceive the sense of beauty, association for life, and artistic imagination. By combining all these elements to develope aesthetic perception. As the commercialization of music grows, in addition to increase consumer's taste, the primary thing is not only the quality of music but the benefit of commercial activity. Commercial music involves not only music, but folk psychology and the concept of product advertising and marketing.
The choices of music in exhibition will influence consumer's sentiment. Proper music style will also enhance the value, characteristics and the overall atmosphere of the exhibition.The purpose of this creation by using appropriate chord progressions and orchestration selected for music is designed work with specific ambient music. It can enhance the overall atmosphere of the exhibition and influence the view's emotions.