絢麗背包客旅行經驗、自我發展 及旅行動機關係之研究－以台灣背包客為例

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Title:	絢麗背包客旅行經驗、自我發展及旅行動機關係之研究－以台灣背包客為例 The Relationships among Flashpackers’ Travel Experience, Personal Development and Travel Motivation: The case of Taiwan's backpackers
Authors:	李文心 Lee, Wen-Hsin
Contributors:	觀光事業學系
Keywords:	絢麗背包客旅行經驗個人發展旅行動機 Flashpacker Travel Experience Personal Development Travel Motivation
Date:	2015-06
Issue Date:	2015-07-28 14:01:24 (UTC+8)
Abstract:	背包客始於17世紀，經過百餘年的變遷，科技的日新月異，21世紀的今天，出現了一種與科技息息相關的次文化背包旅行。在旅遊市場稱這群新興的背包旅行者為Flashpackers(絢麗背包客)。本文從台灣絢麗背包客之觀點，探討其旅行經驗、自我發展程度及旅行的動機是否相關。本研究使用便利抽樣方式至桃園國際機場入境大廳調查，共計發放400份，有效問卷為375份，回收率為93.8%。研究結果共有四點：一、台灣絢麗背包客之旅行經驗與下次的旅行動機間有差異。二、台灣絢麗背包客之旅行經驗與自我發展有顯著差異。三、台灣絢麗背包客之自我發展會影響旅行動機。四、自我發展對台灣絢麗背包客之旅行經驗與旅行動機有顯著的干擾效果。此研究發現可助於國內外旅行業者精確瞄準絢麗背包客之客群，並提供國內外旅行經營管理者擬定銷售方向之參考。 Backpacker appear in 17th century. Moving with the Times, a new backpacker subculture arises in 21st century, who closely related to technology use. An emerging backpacker of tourism industry called flashpackers. This research will explore the relationships among travel experience, personal development and travel motivation from the viewpoint of flashpackers. The study uses convenience sampling at Taiwan Taoyuan international airport’s arrival lobby. Total of 400 questionnaires were issued, recovering valid questionnaires 375 shares and the rate of return was 93.8%. The results of this paper as following: (1)travel experience has differences with travel motivation of Taiwan's flashpackers; (2)personal development has differences with travel experience of Taiwan's flashpackers; (3)personal development has relationship with travel motivation of Taiwan's flashpackers; (4)There is moderate effect of personal development of Taiwan's flashpackers between travel experience and travel motivation. The results of this study contribute to tourism industry to enhance direct target customer, and provide hospitality and travel agency managers to determine appropriate marketing strategies for flashpackers.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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