文化大學機構典藏 CCUR:Item 987654321/2988
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/2988


    Title: The evaluation of airline service quality by fuzzy MCDM
    Authors: Tsaur SH
    Chang TY
    Yen CH
    Contributors: 企管系
    Keywords: AHP
    fuzzy MCDM
    TOPSIS
    airline
    service quality
    Date: 2002
    Issue Date: 2009-12-11 10:00:57 (UTC+8)
    Abstract: This study applies the fuzzy set theory to evaluate the service quality of airline. Service quality is a composite of various attributes, among them many intangible attributes are difficult to measure. This characteristic introduces the obstacles for respondent in replying to the survey. In order to overcome the issue, we invite fuzzy set theory into the measurement of performance. By applying AHP in obtaining criteria weight and TOPSIS in ranking, we found the most concerned aspects of service quality are tangible and the least is empathy. The Most concerned attribute is courtesy, safety and comfort. (C) 2002 Elsevier Science Ltd. All rights reserved
    Relation: TOURISM MANAGEMENT Volume: 23 Issue: 2 Pages: 107-115
    Appears in Collections:[企業管理學系暨國際企業管理研究所] 期刊論文

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