| 摘要: | 台北故事館主要是以介紹台灣生活文化歷史，並以舉辦特展活動來吸引遊客參觀，每逢假日總是吸引大批遊客造訪。但有關台北故事館特展活動的特展吸引力與參觀遊客的休閒涉入與休閒體驗之關係並不清楚。
本研究主要探討遊客對台北故事館特展活動吸引力、休閒涉入對其休閒體驗間之關係。研究採用便利抽樣問卷來進行資料收集。研究對象為參觀過台北故事館特展活動之遊客，共發放365份問卷，以皮爾森相關分析、獨立樣本t檢定、單因子變異數分析、迴歸分析等統計分析方法來進行問卷各題項資料之分析。結果顯示特展吸引力與休閒涉入對休閒體驗具有顯著正向影響；特展吸引力構面以「可以看到獨特的文物展示」最高，在年齡、學歷、職業、住所、每月平均所得、訊息來源、觀賞過幾個特展與同伴等不同背景上均有顯著差異；休閒涉入構面以「非常享受在台北故事館參觀特展的休閒時間」最高，在年齡、職業、每月平均所得、訊息來源、觀賞過幾個特展與同伴等不同背景上均有顯著差異；在休閒體驗構面則以「台北故事館的服務人員態度親切和善」最高，且在年齡、職業、每月平均所得、訊息來源、觀賞過幾個特展與同伴等不同背景上有顯著差異。建議台北故事館管理單位增加特展本身曝光率與知名度、增加多元有趣的體驗區、獨特活潑與企業化經營的商店、常設展區科技化、增設多國語言介紹、流暢的參觀動線與增加其他客群來源。
Taiwan's cultural and historical life through special exhibition was given to at-tract tourists by Taipei Story House. A great amout of tourists were attracted to visit Taipei Story House in weekends and holidays. However, the relationships among museum special exhibition's attractiveness, leisure involvement, and leisure experience of participants remain unclear.
This study was focused on the relationships among the special exhibition's at-tractive, leisure involvement and leisure experience of musueum participants. Using convenience sampling questionnaire to conduct research. The tourists which had visited at least one special exhibitons of Taipei Story House had been sampled. A total of 365 valid questionnaires had sampled. Pearson correlation analysis, student t test, one-way ANOVA analysis, regression analysis were used to analyze these collected data. The results show that the special exhibition's attractiveness of Taipei Story House and leisure involvement of participants had positively siginificant influences on their leisure experience. In terms of the perspective of spcial exhibition's attractiveness, 'unique cultural exhibitions' had obtained the highest score on average. There are significant differences in special exhibition's attractiveness regarding age, education, occupation, residence, average monthly income, information sources, times for visiting special exhibitons of Taipei Story House and accompanied people. In terms of the perspective of leisure involvement, 'enjoyable in Taipei Story House' had obtained the highest score on average. There are significant differences in leisure involvement regarding age, occupation, average monthly income, information sources, times for visiting special exhibitons of Taipei Story House and accompanied people. In terms of leisure experience, 'friendly staff attitude and good services of Taipei Story House' had obtained the highest score on average. There are significant differences in leisure experience regarding age, occupation, average monthly income, information sources, times for visiting special exhibitons of Taipei Story House and accompanied people. Several recommendations had been given includ-ing to raise the exposure and prestiage of Taipei Story House, multicomponent and fascinating experience area, unique and enterprizedly managed museum store, teconologization of permanent exhibition area, multilinqual museum introducation, smooth visitor movement patterns, and to increase visitor sources. had been given including to raise the exposure and prestiage of Taipei Story House. |
