| 摘要: | 根據臺北市政府捷運工程局統計截至民國102年5月總計有52處聯合開發大樓，已經正式完工辦理租售作業，可發現近年來建商、房仲業者及購買民眾以捷運聯合開發大樓為共同訴求，特別是與捷運共構型態之建物，因為站體設施與建物共同構築，更縮短使用者至運輸場站步行的距離，其在產品規劃上具有異質性。政府期望透過聯合開發可以增加捷運營收，另一方面從聯合開發建物之出租售獲取收益，從中可看出聯合開發所帶來的各方面效益牽涉甚廣，相關主管機關應如何藉由聯合開發為人民帶來更大的福祉？其開發策略故顯得格外重要。
本研究期望透過消費者行為理論之決策過程為理論基礎，更能完整瞭解捷運聯合開發共構住宅大樓內其住戶之購屋決策過程，依消費者之主觀認知切入，釐清購買決策時重視程度與入住後感受滿意度，藉此瞭解消費者原預期價值與入住後滿意度之落差，以及透過重視度－績效水準分析(Importance-Performance Analysis, IPA )分析捷運聯合開發共構住宅大樓之產品屬性，瞭解消費者對現況之評價，做為日後共構住宅大樓經營發展或改善現況之參考依據，分析結果得出社區出入口至捷運站的距離、交通可及性、生活機能，此三項屬性為捷運聯合開發共構住宅大樓之特性。
According to the Department of Rapid Transit Systems, Taipei City Government, fifty-two Transit Jointed Development projects have been completed in May 2013. It can be seen that builders, estate agencies and consumers are in favor of such type of development due to the unique character in the property market, that is, residents can shorten walking distances from home to the MRT stations.
This research wishes to fully understand the decision-making process of the residents who live in the residential buildings integrated with Taipei MRT stations through the theory of consumer behavior. Moreover, it also wishes to take an aspect of consumers’ subjectivities to compare the degrees of satisfactions between before purchasing the properties and after living in them in order to understand the gaps between consumers’ expectations and realizations. In addition, by employing the Importance-Performance Analysis (IPA) to analyze the attributes of buildings integrated with metro construction, the research is able to offer recommendations for the operation and improvement of such buildings through identification of consumers’ evaluations. The results show that the distances from gates of residential buildings to MRT stations, transportation accessibilities and facilities for living are three important features of the residential buildings integrated with Taipei MRT stations. |
