Ensuring the quality of e-shopping specialty foods through efficient logistics service

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/29291

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/29291

题名:	Ensuring the quality of e-shopping specialty foods through efficient logistics service
作者:	Chen, Mu-Chen Chen, Mu-Chen Hsu, Chih-Ming Hsu, Chih-Ming
贡献者:	企業管理學系暨國際企業管理研究所
关键词:	MULTIPLE-ITEM SCALE FUNCTION DEPLOYMENT PERCEIVED VALUE CUSTOMER SATISFACTION HOME DELIVERY PERCEPTIONS MODEL EXPECTATIONS TAIWAN ENVIRONMENT
日期:	2014-01
上传时间:	2015-01-28 10:31:58 (UTC+8)
摘要:	The complementary effect produced by e-commerce integrated with home delivery service creates tremendous opportunities. These opportunities enable marketers to develop new services, allowing online shoppers to not only shorten their order cycle time but also allowing them multiple options to satisfy their shopping desires. Some studies have been performed to examine the issue of new service development (NSD) in an emerging market, but research is lacking on the development of home delivery services (HDS) for specialty foods from traditional markets. This study analyzes a Taiwan's home delivery company and uses an NSD model and quality function deployment (QFD) to develop a home delivery service model. In the voice of customer (VOC) area, the results reveal that online shoppers emphasize the security of personal information and trading mechanisms of that information. As for HDS for specialty foods from traditional markets, online shoppers focus on the speed of the delivery service, the freshness of the foods and quick responses from HD companies when problems occur during delivery. Furthermore, in the voice of engineering (VOE) area, the main suggestions for improvement are training staff, setting up a brand, and strengthening system effectiveness and information safety.
關聯:	TRENDS IN FOOD SCIENCE & TECHNOLOGY 卷: 35 期: 1 頁碼: 69-82
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	477	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....