登山步道遊客涉入程度、知覺價值與行為意圖關係之研究

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Title:	登山步道遊客涉入程度、知覺價值與行為意圖關係之研究 Study of the Relationship among Involvement, Perceived Value and Behavioral Intentions on Hiking Trail Visitors
Authors:	許秀貞鍾志強陳仁精
Contributors:	文化體育學刊
Keywords:	登山活動遊客涉入遊害知覺 hiking involvement perceived
Date:	2010-12
Issue Date:	2014-11-25 17:32:07 (UTC+8)
Abstract:	本研究旨在了解登山步道遊客涉入程度、知覺價值對行為意圖的影響，研究對象為登山步道遊客，共發出300份問卷，回收有效問卷為247份。研究編制出涉入程度、知覺價值及行為意圖三個量表做為研究工具，以次數分配、因素分析信度分析與多元迴歸等統計方法進行分析，量表的建構效度及內部一致性係數均良好。研究結果顯示：1.涉入程度及知覺價值會正向影響行為意圖。2.吸引力及情感價值對行為意圖有較高的預測力。 The purpose of the study was to investigate the effect of involvement and perceived value upon behavior intention on hiking trail visitors. Three hundred visitors were selected as subjects, retrieve 247 shares. The study also developed questionnaires, including involvement, perceived value and behavioral intentions for visitor of hiking trail. The collected data were analyzed by frequency, factor analysis, reliability test and multiple regression analysis. The results showed: (1) involvement and perceived value will positively affect behavioral intention. (2) Attractiveness and emotional value on behavioral intentions are more predictive.
Relation:	文化體育學刊； 11 期 (2010 / 12 / 01) ， P1 - 10
Appears in Collections:	[Department of Physical Education] Journal

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