Who is the decision-maker: the parents or the child in group package tours?

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/2868

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题名:	Who is the decision-maker: the parents or the child in group package tours?
作者:	Wang KC Hsieh AT Yeh YC Tsai CW
贡献者:	企管系
关键词:	group package tour (GPT) family travel decision-making
日期:	2004
上传时间:	2009-11-27 11:41:49 (UTC+8)
摘要:	Family decision-making research has frequently examined role relationship between husband and wife across stages and subdecisions. In contrast to previous researches, this study examines how family role relationships, inclusive of parents and children, vary over decision-making stages for the group package tour (GPT). A total of 240 different families (mother or father as respondents) purchasing GPTs were surveyed, among them, 35 families also included children. Results indicated that family has a tendency to make a joint decision in problem recognition and the final decision stages, and wives were found to play a dominant role in the information search stage. This study broadens the theoretical domains used in understanding family decision-making for the GPT. For practitioners, marketing implications are provided and recommendations for future research are also discussed. (C) 2003 Elsevier Ltd. All rights reserved.
關聯:	TOURISM MANAGEMENT Volume: 25 Issue: 2 Pages: 183-194
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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