在早期農業社會裡扮演著寓教於樂與淨化民心之功能的傳統偶戲，隨著社會轉型至工業化及電視節目出現，近年來日漸衰微，許多劇團為了生計不再演出，許多珍貴劇本、操偶技藝及演出實況隨著演師凋零而逐漸消失。本文探討如何經由數位典藏計畫，將傳統偶戲由「數位典藏」出發，以「文化創意產業發展」為目標，整合「內容規劃」、「技術應用」、「商品設計」、「藝術授權」、「品牌經營」等五大面向，嘗試建立完善之典藏加值應用的產業鏈機制，建立創新品牌，並賦予傳統偶戲創新的生命與市場價值。
In the early agriculture society of Taiwan, tranditiona1 puppet plays play roles of social education and mental purification through entertainment they provided. However, while the society shifted to industrial, TV programs were booming and many puppet troupes were forced to stop playing shows for livelihood, traditional puppet plays are on the wane day after day. Many precious scripts, skills and the performance records gradually vanished while puppet show players passed away. In recent years, they are dying away in Taiwan. This paper shows the way starts from executing digital archiving projects, aiming on the development of culture creative industry, to give traditional puppet play industry a new life. There are 5 phases included: content management, technology application, product design, arts authorization and branding. The purpose of the project is to bring the living water to the declined traditional arts, and to give new life and value for the old traditional puppet play industry.
