Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors

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題名:	Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors
作者:	Roskos-Ewoldsen DR Yu HJ Rhodes N
貢獻者:	化學系
關鍵詞:	fear appeals attitude accessibility attitude-behaviour relationship defense processing
日期:	2004
上傳時間:	2009-11-23 11:39:47 (UTC+8)
摘要:	Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self-examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self-examinations. Attitudes toward the threat became less accessible after exposure to a high fear-arousing message, however. Analyses suggest that defensive reactions to the fear-inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed.
關聯:	COMMUNICATION MONOGRAPHS Volume: 71 Issue: 1 Pages: 51-71
顯示於類別:	[化學系所] 期刊論文

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