| 摘要: | 本研究企圖從媒介生態學的角度出發，過去有許多的社會科學家發現人類會因為使用不同媒介的行為與態度而影響人類的大腦、思考與使用行為，其中更發現網路科技最重要改變的是人的心智，這種改變不是因為網路中顯而易見的內容，而是透過隱而未見的運作形式。因此本研究嘗試提出一個閱讀流暢性的測量作業，操弄載體、字體、字級的變項，觀察受試者的閱讀績效、視線軌跡特徵與主觀易讀性感受。結果發現，載體與其他因素存在複雜的交互作用效果，可能表示載體是一種調節變項。表示使用者面對螢幕載體時的閱讀注意力分配方式或主觀意識、態度，可能與面對紙本載體時有些差異。本研究再利用網路成癮量探討不同網路成癮傾向者面對不同載體之閱讀行為差異，結果發現低網路成癮傾向者在不同載體上的凝視時間並無顯著差異，但高網路成癮傾向者卻達顯著差異。這類網路成癮傾向與載體的交互作用引起合理猜測:當人類長期浸淫在網路閱讀世界裡對於閱讀的行為，與過去紙本的閱讀世界確實有諸多差異。文末，也透過這些觀察結果，討論新世代網路世界的數位閱讀與人類過去幾千年的紙本閱讀經驗，以理解閱讀媒介對於人類未來可能的影響。
This study attempts to depart from different perspectives of media ecology. In the past, many social scientists have found out that usages of different media behavior and attitudes affect the human brain, thinking and usage behaviors. Internet technology is also the most important element to change people's minds, This change is not obvious because of the content network, but through the operation in the form of hidden and unseen. Therefore, This study attempts to propose measures of reading fluency task, manipulation carrier, font, font size variables, observed subjects read performance characteristics of sight trajectory legibility and subjective feelings. It was found that the effect of the presence of the carrier complex interactions with other factors, may indicate that the carrier is an adjustment variable. Read user attention allocation represents the face of the screen when the carrier or subjective awareness, attitudes, may when faced paper carrier with some differences. This study further explore the use of different amounts of Internet addiction. Internet addiction tendencies of different carriers Extrinsic reading behavior differences, Found that no significant difference in the low Internet addiction tendencies on different carriers fixation time, However, the high Internet addiction tendencies but significant differences. Such Internet addiction caused by the interaction with the carrier reasonable guess: When the long-term human steeped in the world of Internet reading behavior for reading, Read past paper world does have many differences. Finally, through these observations, discuss the new generation of digital reading online world over the past several thousand years of human experience of reading on paper, read the media in order to understanding the possible impact on the future of mankind. |
