| 題名: | Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors |
| 作者: | Roskos-Ewoldsen DR
Yu HJ
Rhodes N |
| 貢獻者: | 化學系 |
| 關鍵詞: | fear appeals
attitude accessibility
attitude-behaviour relationship
defense processing |
| 日期: | 2004 |
| 上傳時間: | 2009-11-23 11:39:47 (UTC+8) |
| 摘要: | Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self-examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self-examinations. Attitudes toward the threat became less accessible after exposure to a high fear-arousing message, however. Analyses suggest that defensive reactions to the fear-inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed. |
| 關聯: | COMMUNICATION MONOGRAPHS Volume: 71 Issue: 1 Pages: 51-71 |
| 顯示於類別: | [化學系所] 期刊論文
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