| 摘要: | 企業社會責任已經是國際趨勢，許多企業努力地經營企業形象以贏取消費者的認同；也因為壽險業肩負著社會金融安定的重責大任，因此壽險業更需要重視企業社會責任，嚴格控管風險，持續強化資本，提升財務健全性，才能保護社會民眾之資產，唯有如此，才能夠讓台灣經濟與金融市場持續成長。
本研究透過訪查四家壽險業者對於企業社會責任的執行現況，探討部分壽險業者在推動企業社會責任的現況及所發生的問題與所遇挑戰，並建議台灣地區壽險業未來在企業社會責任的執行，可以透過以下三個層面再予強化：
對個案公司：1. 持續強化顧客關係管理及推動電子化申請作業。2. 善用金融專業協助培育專業金融長才。3. 延續青少年志工菁英獎的精神。4. 持續且聚焦的專注關鍵公益活動。
對壽險業：1. 積極推動電子化平台的運用範圍。2. 建置企業社會責任的平台。3. 透過壽險業評鑑推動企業社會責任。
對政府及主管機關：1. 推廣電子保單的適用範圍及修訂相關法令。2. 建置壽險業企業社會責任制度與編製企業社會責任報告書。3. 透過政府與金融業主管機關的監督及提倡。
希望藉由上述的建議，善用及整合業界資源，並透過政府力量，以推動壽險業在企業社會責任上的落實。
Corporate Social Responsibility has become a global trend , many corporations strive to operate a corporate image to win customer’s recognitions ; also because of the Life Insurance industry shoulder the heavy responsibility of the financial stability of society , therefore the Life Insurance company will need to pay more attention to Corporate Social Responsibility, to control the risk strictly, to continue strengthening the capital and to improve financial soundness, so to protect people’s assets. This is the only way to make Taiwan's economy and financial markets continue to grow.
Through a survey of four Life Insurance companies, this thesis analyzes and summarizes the current situation, problems and challenges of some Life Insurance companies while promoting and implementing the Corporate Social Responsibility, then provides recommendations to following parties to improve the execution of Corporate Social Responsibility in the future:
1. Case Company:
Continue to improve Customer Relationship Management and to promote e-Application.
Nurture the financial expertise by utilizing the financial professionals.
Continuation of the spirit of Youth Volunteers Elite Award.
Sustained focus on key public activities.
2. Taiwan Life Insurance Industry:
Actively promote the e-Platform applications.
Establish a dedicated platform for Corporate Social Responsibility.
Promote Corporate Social Responsibility through the Life Insurance Indus-try evaluation.
3. Taiwan Government Authorities:
Promote the e-Policy scope and amend relevant regulations.
Build up a Life Insurance system and publish a specific report for Corpo-rate Social Responsibility.
Regular supervisions and promotions by the government and the financial authorities.
I hope the Corporate Social Responsibility of life insurance industry can be im-plemented and executed by utilizing and integrating the industry resources through government’s help as my recommendations stated above. |
