| 摘要: | 因為食物是人類必不可少的，人類的，使食品是在日常生活活動的一部分。後來，食品成為旅遊的一部分，有許多旅遊行業提供的特殊美味的食物讓遊客旅行的各種選擇方案。泰國食品，作為第四等級的外國人最流行的美食，此後泰國食品是眾所周知的美食，是各種烹調方法的風格，各種食物的味道，各種配料等之一。泰國美食展示其獨特的特點這是泰國的聲譽，導致來自各個國家的所有遊客前來摸泰國食品作為他們的到訪泰國的願望之一。因此，本研究探討的重點人群裡面全是中國遊客，包括從誰到過泰國等國家的海外中國人。採用問卷的分佈的定量研究是通過網上進行，受訪者的總金額是360。的概念框架包括這是泰國美食圖像，美食滿意度和重遊意願三個主要變量。採用描述性分析，獨立樣本t檢驗，方差分析，簡單線性回歸，並重新意圖的方法。實證結果顯示，遊客對泰國美食圖像感知“對泰國美食的滿意度呈正受到遊客的影響”，而滿意度的泰國美食，也導致對重遊意願在未來產生積極影響。此外，結果還顯示，遊客對泰國美食圖像的感知也有積極的關係重新審視泰國甚至其對圖像的偏好是不太高。
不進行研究，以尋求對陽性結果只有答案，好從所有中國遊客的泰國美食反饋，但它也可能是明顯的展現泰國美食的普及到世界的幫助，以證明在將來為國家食品旅遊業發展的一些必需品。
Since food is essential for human being, human makes the food to be a part of activity in daily life. Later, food becomes a part of travelling and there are many tourism industries offer various selection programs of travelling with special delicious food for tourist. Thai food, as the forth rank of most popular cuisine for foreigners, since then Thai food is one of the well-known cuisine which are the various cooking method style, variety of food taste, variety of ingredients and so on. Thai cuisine shows their unique characteristics which are the reputation of Thailand, leading all tourists from every country come to touch Thai food as one of their desire of visiting to Thailand. Therefore, this study investigates the focus groups which are all Chinese tourists including Overseas Chinese from other countries who have been to Thailand. A quantitative research using distribution of questionnaire was conducted via online, the total amount of respondents are 360. The conceptual framework consists of three main variables which are Thai cuisine image, cuisine satisfaction, and revisit intention. The methodology used by descriptive analysis, independent-samples t-test, ANOVA, simple linear regression, and revisit intention. The empirical result shows that tourists’ satisfaction on Thai cuisine is positively influenced by tourists’ perception on Thai cuisine image, and satisfaction on Thai cuisine also leads to the positively impact on revisit intention in future. Moreover, the result also shows that tourists’ perception on Thai cuisine image do has the positive relationship to revisit Thailand even their preference on image is not too high.
The study is not performed to search for only the answer of positive result and good
feedback of Thai cuisine from all Chinese tourists, but it could also be the evident to show the popularity of Thai cuisine to the world which help to prove some necessity of development of the food tourism for the country in future. |
