本研究主要探討信任對關係連結與再購意願之中介效果。本研究以結構式問卷，針對投信產業中符合私募基金應募人資格或經驗之尊榮客戶(VIP)為母體，以便利抽樣方式選取樣本。總共寄發了160份問卷，回收160份，去除無效問卷2份，總共有效問卷為158份，回收率為98.75%。
本研究採用層級迴歸方式檢定假說，研究結果發現，關係連結對再購意願呈顯著正相關；關係連結對信任呈顯著正相關；信任對再購意願之關係呈顯著正相關；信任為關係連結與再購意願之部分中介變數，本研究之所有假說均獲得支持。根據研究結果，本研究提出理論與實務研究意涵。
The purpose of this study is to investigate the mediating effect of trust on the relationship between relationship bond and repurchase intention. One hundred and sixty structured questionnaires were distributed to Investment Trust industry VIP customers who are the candidates fit to Private Equity. One hundred and fifty eight valid questionnaires were returned, with a response rate of 98.75.
The results of a hierarchical regression analysis show that the relationships among relationship bond, trust, and repurchase intention are positive and significant, and the trust variable is a partial mediator of the relationship between relationship bond and repurchase intention. All of the research hypotheses of this study are supported. Theoretical and practical implications are discussed.
