文化大學機構典藏 CCUR:Item 987654321/28286
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 47249/51115 (92%)
Visitors : 14252654      Online Users : 563
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/28286


    Title: 中國大陸與台灣學生對泰國的目的地意象、再旅遊動機、與再遊意願之相關性研究
    The Relationships of Thailand’s Destination Image,Revisit Travel Motivation, and Revisit Intention for Mainland Chinese and Taiwanese College Students
    Authors: 曼琪
    Chanikarn Paewcham
    Contributors: 觀光事業學系
    Keywords: Thailand
    destination image
    revisit travel motivation
    revisit intention
    Mainland Chinese student
    Taiwanese student
    Date: 2014
    Issue Date: 2014-09-30 10:09:03 (UTC+8)
    Abstract: The purpose of this study was to study the destination image of Thailand, revisit travel motivation, and intention to revisit by Mainland Chinese and Taiwanese college students, and whether there is a significant difference between the variables when investigating such a relationship. The sample comprised Mainland Chinese and Taiwanese students who have previously visited Thailand. The study found that Mainland Chinese and Taiwanese students delivered a high score for the image of Thailand, in terms of destination and with regards to Thailand’s interesting culture and buildings, its beautiful architecture, Thai customs of interest and the Thai variety of cuisines. Whilst Mainland Chinese delivered a lowest score for pollution, the Taiwanese ranked standards of sanitation and cleanliness also with a lowest score. In contrast, both indicated that rest and relaxation motivated them to revisit Thailand again in the future. Furthermore, the study shows that there are positive relationships between the destination image of Thailand, revisit travel motivation, and revisit intention of Mainland Chinese and Taiwanese students, and that revisit travel motivation also has positive relationships for the revisit intention amongst both nationalities.
    Appears in Collections:[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

    Files in This Item:

    File Description SizeFormat
    fb140930100803.pdf1416KbAdobe PDF966View/Open


    View Licence

    All items in CCUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback