| 摘要: | 近年服務概念興起成為產業脈動主流，各產業漸以服務為重要導向，引領一股服務經濟潮流，因此探討符合顧客服務模式成為重要議題。資策會研究發展出服務體驗工程方法，協助業者從服務創意發想到創新實現，創造出符合顧客的新服務。
3D列印為21世紀重要科技之一，世界先進國家紛紛投入3D列印發展，臺灣各企業、學界、研究中心也投入3D列印研究，因此本研究使用服務體驗工程法之服務塑模，探討使用者於3D列印與3D網路商城使用行為意圖因素。研究結果顯示：
ㄧ、使用者對於3D列印網路商城服務，主要使用行為意圖為3D模型代印、3D模型下載、3D模型繪製教學、3D列印資訊。
二、影響使用者於3D列印網路商城使用行為意圖因素對於輸出品質、自發性、主關規範有顯著性影響，工作相關性因素較不顯著。
The concept of providing services are an emerging mainstream in industrial dynam-ics in recent years. Many industries regard services orientation as an important guideline, which lead to a trend of services economy. Therefore, it is crucial to research the im-portance of a tailor-made service model. The institute for information industry devel-oped the service experience engineering, assisting industries in innovation, development, and implication of new creative services for customers.
3D printing is a significant technology in 21st century. Countries worldwide have been devoting resources in the development of 3D printing, so do the industrial, aca-demic, and research areas in Taiwan. In this study, service modeling of service experi-ence engineering were implement to the behavioral intentions of internet shop users in 3D printing. The results show:
1. The users’ main behavioral intentions of internet shop services with 3D printing are OEM, 3D model download, instruction of 3D model design, and related 3D infor-mation.
2. User’s 3D printing internet shop behavioral intentions toward output quality, Volun-tariness and subjective are highly correlated, but job relevance is less correlated. |
