從社會資本觀點探討創新者於群眾募資平台的行為

CCUR > College of Business > Department of Information Management & Graduate Institute of Information Management > Thesis > Item 987654321/28196

請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/28196

題名:	從社會資本觀點探討創新者於群眾募資平台的行為 Exploring the Behavior of Innovators over Crowdfunding Platforms: The Social Capital Perspective
作者:	林育誠
貢獻者:	資訊管理學系碩士在職專班
關鍵詞:	群眾募資社會資本社交網絡口碑
日期:	2014
上傳時間:	2014-09-25 16:05:14 (UTC+8)
摘要:	群眾募資近年來受到各產業界的關注，但在過往的研究中多從社交網絡數量的概念探索募資者成功的關鍵因素，但本研究發現其社會資本的質量因素與群眾募資的因果關係仍未被進行探索，故本研究收錄了317件在台灣FlyingV網站中的專案，並採用類比演譯的方法，將網站中公開的資訊轉換為社會資本理論模型中的因素進行研究分析。在本研究中證實了Lin (1999)的社會資本理論模型概念在群眾募資上，與過往在社會學研究的應用上具有一致性結論與適用性；並作出主要以下二點研究發現： (一) 經弱連結關係而動員社會資本的質量因素對專案成功與否及募得金額有顯著的正向關係。 (二) 社群口碑對募得金額確實具有影響性，但愈高的募資目標對募資結果的影響愈小，此也反應了「獲得認同」到成功的關鍵臨界點；因為募資金額的提高而社群口碑的可操控性也越低。 The crowdfunding has been attracted by the industries in recent years, while current studies pay their attention to critical success factors of crowdfunders based on the volume of social network; in contrast, the impact of qualitative factors of social capitals on crowdfunders are not been investigated yet. To help bridge this research gap, this research analogizes and develops the research model based on Lin’s (1999) social capital theory, using the data gathered from 317 projects calling for funding through FlyingV, the biggest crowdfunding platform in Taiwan for model testing and validating. According the results of this study, the concept of the social capital theory os proved applicable in explaining and predicting behaviors of crowdfunders’ over the crowdfunding platforms. Moreover, two key findings are worth highlighted: 1. There exists positive casual effects in motivating the quality factors of social capital through the weak-tide relation, thus resulting in successful funding of projects. 2. Word-of-mouth does play an important role in terms of the number of funding gathered from the social network; however, as the goal of target funding increases, the required social support will be increased exponentially, thus raising the difficulty of on purposely operations on the word-of-mouth amongst social communities.
顯示於類別:	[Department of Information Management & Graduate Institute of Information Management] Thesis

文件中的檔案:

沒有與此文件相關的檔案.

檢視Licence

在CCUR中所有的資料項目都受到原著作權保護.

資料載入中.....