產品生命週期對行銷人員工作壓力之影響

CCUR > College of Business > Department of International Trade 7 Graduate Institute of International Trade > Thesis > Item 987654321/28168

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/28168

Title:	產品生命週期對行銷人員工作壓力之影響 The Relationship between Product Life Cycle and Sales Personals’ Job Stress
Authors:	范仕勳
Contributors:	國際貿易學系
Keywords:	產品生命週期工作壓力 product life cycle job stress
Date:	2014
Issue Date:	2014-09-19 14:29:30 (UTC+8)
Abstract:	在產品日新月異的推陳出新時代裡，更需要行銷人員的推銷販賣，工作壓力也因此而大幅提升。銷售產品時，因為產品有週期之變化，這將增加銷售人員之工作壓力。過去探討工作壓力與產品生命週期之研究，似未有研究以行銷人來員之觀點檢視該關係。時至今日，工作壓力一詞在現今的職場環境裡，已經是不可忽視的一個專有名詞，因此，本研究欲釐清產品生命週期對於行銷人員工作壓力之關係。將透過網路與紙本發放問卷為調查方式，發放對象為中小企業之行銷人員，紙本問卷與網路問卷共發放約400份，實際回收313份。研究假設將以單因子變異數分析(One-Way ANOVA)、Post Hoc事後多重比較以及獨立樣本T檢定加以驗證。研究結果發現，當產品無生命週期時工作壓力較產品有生命週期時小。在產品有生命週期時，分為導入期與成熟期的工作壓力高於成長期與衰退期的工作壓力。 In the modern world, there are so many products during this rapidly changing era, and also need to promote the sales personals ability for selling the products. That is the reason why people are getting much pressure from their jobs. While sales personals are selling the products, and it depends on the product life cycle, that will also increase the pressure on the sales personals. In the past research, we explored job stress and product life cycle; however, it seems there is no research can be viewed about sales personals. Nowadays, the job stress is not only a proper noun and also exists in the current job environment. Therefore, this research wants to clarify about product life cycle for sales personals’ job stress relationships. Through the paper work and Internet to distributed the questionnaires for the investigate ways. Our targets focused SME sales personals. There are 400 questionnaires between Paper worked and Internet, but only take back 313. The research will be hypothesized for using the single factor analysis of variance (One-Way ANOVA), Post Hoc Multiple Comparisons afterwards and two sample test and validate. During the research, the result showed, when the product is no longer with job stress the product life cycle was relatively low. When the product into the product life cycle, that is divided into introduction stage and mature stage, the job stress is higher than growth stage and decline stage. The results will be management practices and provide recommendations for future research.
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

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