國際行銷已為當今企業發揮其商業潛力的一種方式，全球化的趨勢造成勞工的工作壓力問題漸趨嚴重，工作場合的壓力已為超越全球國界藩籬之議題，工作壓力在不同發展程度國家中皆為必須面對的問題。
本研究欲探討銷售目的地之國家發展程度與公司所在國發展程度之差異對國際行銷人員工作壓力的關係。透過親送與郵寄問卷(questionnaires survey)的方式，請有銷售商品或服務至國外經驗之國際行銷人員(international salesperson)，幫忙填寫。總共寄發了400份問卷，總共回收304份，去除無效問卷沒填寫完成者16份，總共有效問卷為288份。
本研究以聯合國出版之人類發展報告中的人類發展指數(human development index)為參考對應指標，以單因子變異數分析(One-Way ANOVA)檢定國家發展程度與行銷人員工作壓力的關係。發現，當銷售目的地國家之發展程度較優時，國際行銷人員工作壓力越大，且當兩國發展程度差異越大時，其人員工作壓力也越大。
International marketing has played a way for today's commercial potential of its businesses, the trend of globalization of labor caused by work stress is becoming a se-rious problem, stress in the workplace has to transcend the barriers of borders of global issues, work stress levels of development in different countries are for the problem to be faced.
This study is to examine the extent of the difference between the country and the degree of development of the national development sales destination for the relationship between international sales personnel and work stress. The questionnaires were sent by way of personally and mailed to the international sales personnel who has the experience in sales of goods or services to foreign country. A total of 400 questionnaires were sent, for a total recovery of 304 copies, and remove the invalid questionnaires filled out by 16, for a total of 288 valid questionnaires.
In order to test the relationship between the degree of national development and international sales personnel’s work stress, this study use human development index which is published by the United Nations to refer to the corresponding indicators to sin-gle factor analysis of variance(One-Way ANOVA). Discovered that when in higher level of development of the country of destination of sales, international sales personnel’s work stress increases, and, while the level of development when the greater the differ-ence between the two countries, its personnel’s work stress is greater.
