Network has been booming in recent years, visitors can get a lot of information through the network that achieving recreational purposes. The modern emphasis both on the leisure quality and tourism promotion depth, thus visitors can not only relaxation but also learning. Study site was located in Giant Panda House of Taipei Zoo, the aim of our study was education patterns of in-depth travel, investigating the e-marketing receiving by visitor, the extent of visitor involvement and the leisure benefits of tourism. Use convenient sampling method to collect questionnai-
res which population over 18 years old in Giant Panda House of Taipei Zoo and then analyze the results through SPSS. The results showed that e-marketing was significant positively with leisure benefits and the extent of visitor involvement; the extent of visitor involvement was significant positively with leisure benefits, indicating the visitor who received more e-marketing and more the extent of visitor involvement would produce more leisure benefits. We suggest introducing tourism area to visitor by e-marketing because of the high network connecting time of modern. After understanding the receiving degree of visitor, we could make visitor produce more interest of tourism area and increase the extent of visitor involvement to raise leisure benefits of visitor.
