Because of economic development, the market uncertainty becomes higher. En-terprises sell successful new products is more important than before. That is to say, salesman is an important role to communicate between company and customers. Moreover, salesman should face more challenges and make more efforts in selling new products that salesman can complete the mission for selling new products suc-cessfully. Therefore, it becomes an important issue that "how can salesman improve their selling, invest their effort and manage their strategies for the new products?"
In this research, it presents that salesman's goal orientation and personality trait in the organization have a critical relationship with organizational supporting climate. By analysis the literature review, the research offers research hypothesis. Furthermore, the research used factor analysis, canonical analysis and regression analysis. In the conclusion that the research verified the hypothesis what is look forward to figure out the methods which salesman could increase their sells for their new products.
