投資資訊對投資大眾的從眾行為之影響

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 博碩士論文 > Item 987654321/28024

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/28024

题名:	投資資訊對投資大眾的從眾行為之影響 Invest information mass to investment of from the influence of many behaviors
作者:	鄭佩欣
贡献者:	國際企業管理研究所
关键词:	投資資訊從眾行為財務冒險傾向投資者自信心 invest information conformity the finance adventure investor form confidence
日期:	2006
上传时间:	2014-09-05 13:23:51 (UTC+8)
摘要:	本研究的研究目的主要為投資資訊與從眾行為之關係，並探討不同的銀行發出的資訊、專業人員建議及親朋好友之建議是否會影響他們之間的關係，並利用問卷設計方法將三個種類分開進行討論，來探討是否投資資訊是影響投資決策最大的影響因素，再探討投資者是否具自信心對上述關係所產生的干擾效果，並透過文獻探討將人格特質中的財務冒險傾向列為統計上的控制變數。研究結果顯示，投資大眾在進行投資決策時，投資資訊對投資者作決策時是具有參考價值，並根據此資訊而去做投資決策。根據過去研究結果顯示個人的自信心愈強，則較不易受到他人的看法影響而較不易產生從眾行為。因此，本研究再去探討投資者自信心的干擾效果。研究結果發現不論投資者是否具有自信心去做投資決策時，有自信心或沒自信心的投資者對投資資訊的影響與從眾行為不具有干擾效果。本研究建議中介機構在從事金融活動時，可讓投資者填寫一份簡單的小問巻，視投資者重視何種資訊，進而使中介機構有足夠的資料來幫助投資大眾進行投資決策。 The purpose of this research is investment information with the relation of conformity. Also inquire into whether the information, professional suggestion and the suggestion of the friend that the different bank sends out will influence their relation or not. Also make use of the questionnaire design method to carry on three categories separately discussion. Study the result manifestation. Invest the public while carrying on the investment decision. Invest information makes decision to the investor is have reference to be worth. And will do investment decision according to this information. According to studied a result to show personal confident in the past stronger. Then compare not easily viewpoint of being subjected to the others influence and produce not easily more conformity. Therefore, this research inquires into again confident of investor of interference result. Investor whether has confident to do the investment decision hour. There are the confident or the influence that has no the investor of the confident to invest information to the bank with don't have the interference result conformity. Can let the investor fill in a simply small ask? Then make to win to lie the organization contain enough data to help to invest the public to carry on the investment decision.
显示于类别:	[企業管理學系暨國際企業管理研究所] 博碩士論文

文件中的档案:

没有与此文件相关的档案.

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....