The main purpose of this study to explore service quality, perceived value and customer loyalty in order to take over their international travelers and domestic air lines for the survey, the information received and variables to explore the value of different backgrounds in service quality, perceived and differences between cognitive loyalty, and to explore the relationship between the effects of each variable, and then make relevant recommendations for improvement based on analysis results.
The study used questionnaires to study and take convenience sampling questionnaires, a total of 300 questionnaires were issued, the actual recovery of 270, response rate 90%, 250 valid questionnaires, a response rate of 83%.
In this study, reliability analysis, Pearson product moment correlation and regression analysis for data processing and analysis. The following summarizes the empirical findings:
1. Between service quality, perceived value and customer loyalty was significantly correlated variables.
2. a significant positive impact on service quality and perceived value; perceived value positively affect customer loyalty; service quality significantly positive impact customer loyalty.
3. Perceived value will play an intermediary role between service quality and customer loyalty, service quality will indirectly affect customer loyalty through perceived value.
