遊客之休閒態度、休閒動機、休閒滿意度、休閒效益相關性之研究－以金瓜石及其週邊地區為例

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题名:	遊客之休閒態度、休閒動機、休閒滿意度、休閒效益相關性之研究－以金瓜石及其週邊地區為例 A study of the Leisure Attitude, Motivation, Satisfaction and Benefits - on Tourists The Case of Jinguashi and Nearby Areas
作者:	姜林宜璇 Chiang Lin, Yi-Hsuan
贡献者:	觀光事業學系
关键词:	休閒態度休閒動機休閒滿意度休閒效益金瓜石 leisure attitude leisure motivation leisure satisfaction leisure benefits Jinguashi
日期:	2014-06
上传时间:	2014-09-04 11:19:45 (UTC+8)
摘要:	新北市金瓜石區域，因早期的礦產文化、自然資源及歷史風俗而獨有特色，再後來政府推動在當地的觀光發展，重整規劃開放給遊客一個旅遊的地方。遊客來此遊玩可以體驗及感受到當時的環境，及礦業產物下，看到人們以前所使用的物品及淘金夢的黃金時代。本研究主要目的探討金瓜石區域的遊客在休閒動機、休閒態度、休閒滿意度與休閒效益四者之間的關係。以敘述性統計分析、項目分析、信度分析、迴歸分析、相關分析為分析方法。在金瓜石地區作問卷發放，採便利抽樣，共回收372份，結果發現休閒動機、休閒態度呈正相關；休閒態度休閒滿意度正相關、休閒滿意度對休閒效益正相關。結果提供給有關單位作改善；未來建議可以質性方式作訪談遊客或在地居民，了解他們對金瓜石地區的想法及看法。 New Taipei City Jinguashi area, because early mineral culture, natural resources and history, customs and unique characteristics, and then later at the local government to promote tourism development, the restructuring plan is open to visitors a tour of the place. Visitors to this play can experience and feel the situation at that time, and min-ing products, see the golden age that people previously used items and gold dream. The main purpose of this study to explore relationships among leisure motivation, leisure attitude, leisure satisfaction, leisure benefits of tourist area Jinguashih. Descrip-tive statistical analysis, project analysis, reliability analysis, regression analysis, and correlation analysis are made to elucidate the problems. A questionnaire for distribution in Jinguashih, convenience sampling, 372 were recovered, the results showed that leisure motivation and leisure attitudes are positively correlated; casual attitude positive correlation with leisure satisfaction, leisure satisfac-tion with leisure benefits positively correlated. The results provided to the relevant au-thorities for improvement; future recommendations can be qualitative way for tourists or in interviews with local residents, to understand their thoughts and views Jin-guashih region.
显示于类别:	[觀光事業學系暨研究所 ] 博碩士論文

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