探討台灣製造業廠商海外進入模式-以國際化和企業競爭優勢為例

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Title:	探討台灣製造業廠商海外進入模式-以國際化和企業競爭優勢為例 The Entry Model of Taiwanese Manufacturing Company: From the Perspectives of Internationalization and Competitive Advantage
Authors:	陳俞璇 Chen, Yu-Hsuan
Contributors:	國際企業管理學系
Keywords:	進入模式競爭優勢國際化 entry model competitive advantage Internationalization
Date:	2014-06
Issue Date:	2014-09-04 10:52:45 (UTC+8)
Abstract:	本研究導入企業競爭優勢的概念和國際化程度，探討海外進入模式之影響。自1991台灣開放對大陸投資，每年投資件數及金額都有顯著的成長，除此之外，東南亞地區的成長也不容小覷。因此本研究選擇赴中國大陸和東南亞的台灣製造業廠商作為本研究之研究對象。我們回顧過去相關的文獻，建立一個完整的研究架構，探討企業競爭優勢和國際化程度的高低是否會對企業願意合資比例之影響有顯著的影響。同時，本研究也根據Sullivan (1994)提出三構面，包含九項衡量指標來衡量國際化之程度；企業競爭優勢構面則是依據其屬性，價值性、獨特性、集合性、動態性作為研究構面，並且選取定三種產業(紡織業、食品業、電子零組件業)進行分析，並根據研究發現提出命題，並在最後提出討論與建議。 In this study, we are trying to import the concept of competitive advantage and inter-national, to explore the impact of foreign the entry mode. Since 1991, Taiwan's government invested in China. At the same time there has significant growth in case and money. On the other hand, Southeast Asia is also growing very soon. Therefore, we chose the Taiwan Manufacturers who invested in China and Southeast Asia. We review the relevant literature in the past, building a complete research frame-work to explore the competitive advantage and internationalization t about of joint willingness. According to Sullivan (1994) proposed three constructs, including nine targets to measure to measure the degree of internationalization. Competitive advantage is based on distinctive, collective, dynamic. And select defines three industries (textile industry food industry, electronic components industry) to analyze. This paper ends with mana-gerial implications and research suggestions.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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