航空客運決策支援系統規劃之研究

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Title:	航空客運決策支援系統規劃之研究 A Study on the Applications of Decision Support Systems in Air Passenger Transport
Authors:	劉鎧嘉
Contributors:	國際企業管理研究所
Keywords:	顧客關係管理資料勘探決策支援系統
Date:	2006
Issue Date:	2014-08-26 13:36:57 (UTC+8)
Abstract:	航空公司如何於知識經濟時代，充份掌握科技、網路、管理策略的優勢，決策支援系統有著不可或缺的地位。由於近年來顧客關係管理的盛行，諸多企業紛紛導入各種營運系統作為顧客關係管理的工具，以規劃目標市場，預測市場趨勢。有鑑於此，本研究擬以航空公司為主體，建立以決策為導向之航空客運決策支援系統，並提出一套科學性的評估工具，結合理論與實務，建構以營收極大化為導向的決策模式，使管理者於決策前，能獲取攸關成敗的決策建議。運用航空客運決策支援系統預測模式及資料探勘的分群技術，精確建立目標客群，據以設計不同的行銷策略與產品組合，逐步深耕建立完整行銷資料庫，對航空公司之客源、營運結構進行策略性分析，建議決策者須採取的行銷策略或管理模式。 How is the airline in the era of knowledge-driven economy, filling an advantage of grasping science and technology, network, management tactics, Decision Support System has indispensable positions. Because customer's relation management prevails in recent years, a great deal of enterprises channel into the tool of relation management as the customer of various kinds of operation systems one after another, with the objectives market, predict the market trend.In view of this, this research plans to rely mainly on airline, set up and regard making policy as aviation passenger traffic Decision Support System of the direction, propose a set of scientific assessment tools, combine the theory and practice, build and construct the way of decision taking accepting the maximization in the camp as direction, make the administrator can obtain the decision which concerned the success or failure to propose before making policy. Use aviation passenger traffic Decision Support System to predict the technology of hiving off that the way and materials prospect, accurate to set objectives guest group, in order to design different marketing tactics and product mix, is it set up to deep plough and on sale throughout the database intactly progressively, go on tactic to analyse to the traveller of Airlines, operation structure, marketing tactics or management style of advising the policymaker to take.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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