| 摘要: | MMS是極具創造性和獨特性的新型態人際溝通媒介，對喜歡求新求變、期盼獨立特性的青少年來說，具有非常獨特的吸引力。本研究希望通過調查可以得知青少年對MMS的認知，使用MMS的動機，以及使用MMS與否是否會影響其與人際溝通的方式。
本研究採問卷調查法，根據金車文教基金會2006年初所做的調查指出，大學生擁有與使用手機手機的比例在青少年中是最高的，因此在北部地區選取一般大學與技職大學學生作問卷調查，採立意抽樣方式，共回收982份有效問卷。
從調查結果顯示，15-20歲的大學生，個人每月收入在5000元以下，家庭收入在30001至60000元，每天上網5小時以上，看電視2小時以上不到3小時，看報紙半小時以下，幾乎從不收聽廣播的男性，擁有MMS功能的手機，使用MMS功能的動機最強。
在使用的滿意程度上，「MMS手機能夠滿足我對於手機的需求」滿意程度最高，但是對「瞭解MMS能夠提供那些服務與功能」的不滿意程度最高。
使用者對於MMS這個新興媒體的特性，已經相當肯定，使用者認為「費用」是吸引使用MMS最強烈的動機。
MMS are pole have creativity and unique sexual new-typed form interpersonal communicate medium, To like beg new beg change, Hopes independent characteristic's youth, Possesses very unique attraction. This researches hope by investigate can hear of youth to MMS cognition, Uses MMS motivation, And uses MMS or not whether can affect it with interpersonal communicate style.
This researches pick up questionnaire survey law, According to gold car culture and education foundation 2006 the beginning of the year make investigate point out, Colleger has with use mobile's proportion at youth in is highest, So at north area selects ordinary university with Chi position undergraduate do questionnaire survey, Picks up purpose sampler style, Altogethers callback 982 effective questionaires.
From finding shows, 15-20 year olds colleger, Individual every month ingathers under at 5000 dollars, Family income to 60000 dollar at 30001, Every day goes on line 5 hours above, Watches TV not go 3 hours 2 hours above, Looks under newspaper half hour, Almost never listens to broadcast male, Has MMS functional mobile, Uses MMS functional motivation most strong.
At uses satisfy on extent, " MMS mobile is able to satisfy I towards mobile's requirement " Satisfies extent highest, But to " Knows MMS be able to supply those serve with function " Does not satisfy extent highest.
User towards MMS this burgeoning media's characteristic, Has already equivalented to sureness, User thinks " Expense " Is attract use MMS the strongest motivation. |
