東歐市場進入策略之研究

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/27510

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/27510

Title:	東歐市場進入策略之研究 The Research of Entry Strategy in Eastern Europe
Authors:	黃凱傑
Contributors:	國際企業管理研究所
Keywords:	東歐進入模式鑑別分析 Eastern Europe entry mode discriminate analysis
Date:	2006
Issue Date:	2014-06-18 16:10:03 (UTC+8)
Abstract:	東歐國家加入歐盟後，整體的市場潛力使企業願意對當地投資。在進入東歐市場時，一個適合的進入模式將是企業首先做出的決策。本研究將學者提出決定進入模式時所要考量的因素，運用鑑別分析，找出進入東歐市場時需要考量的因素，並且構建一個可以量化評估之鑑別模式，使未來企業進入東歐市場時，透過該模式找出適合的進入模式。以113家的台灣製造業為問卷發放對象，回收32份有效問卷，有效回收率為28.32%。經由研究結果可得知，地區差異、市場複雜風險、認知距離、資訊不對稱與少數交易五個因素會影響進入策略，並可運用鑑別函數預測未來企業適合的進入模式，其預測正確率為87.5%。 This study empirically examines the relationship between entry mode and its re-lated factors. The data is composed of Taiwan manufacturing industry that invested in Eastern Europe and is collected by 113 questionnaires. Completed questionnaires were returned by 32 firms (28.32% response rate). Using factor analysis, discriminate analysis, the results indicate that entry mode is influenced by strategic variables, environmental variables and transaction variables. The author established a canonical discriminate function to discriminate the firm’s entry mode suit. The contribution of this paper has two aspects .The theoretical: the paper can answer the research problem. The practical: this paper can offer a model to speculate what the entry mode suitable for the firm invested in Eastern Europe.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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