部落客網路書寫之自我揭露與人際關係之研究

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题名:	部落客網路書寫之自我揭露與人際關係之研究
作者:	吳孟軒
贡献者:	新聞研究所碩士在職專班
关键词:	部落格部落客自我揭露人際關係
日期:	2006
上传时间:	2014-06-09 10:15:46 (UTC+8)
摘要:	1997年初部落格掀開了歷史性的一頁，由美國的兩位電腦玩家Dave Winer與Jorn Barger先後在網際網路上留下他們出版的痕跡；2000年開始部落格真正在美國開始發酵、流行。隨著時間的流逝，事件的發生，延續到台灣，2003年開始，部落格成為網際網路傳播發燒的商品。許多人透過部落格之網路連結建立其他人的關係。據此，本研究目的主要在探討網際網路中人際關係。以人口學變項、部落格書寫行為、自我揭露與人際關係分析，檢驗網路中自我揭露與人際關係之相關性。本研究藉網路問卷調查法，針對在網際網路上擁有個人部落格網頁者，採非機率抽樣方式進行收集資料，實際回收問卷為 321份問卷，有效問卷為252份。其研究結果如下： 1. 部落格書寫行為變項與部落格人際關係變項大部分在「尋求知己、團體力量」有顯著差異，也就是說，部落客透過部落格書寫行為做適當的自我揭露後在網路空間形成人際關係。 2. 部落格中自我揭露與人際關係相關情形皆呈現正相關。人際關係三個因素變項唯一呈現負相關的是「部落格人際吸引」與自我揭露因素四個變項皆無相關性。此結果表示，自我揭露與人際關係之間相關性甚強。 3. 自我揭露與人際關係相關性以淨相關統計之後，所有變項因素皆呈現正相關，更確定了自我揭露與人際關係是非常有關聯的，不會受到其他因素干擾。經由研究結果得知，部落客在自己的部落格上書寫或選取部落格版面型式塑造自我形象，透過私人日記、心情隨筆、散文、詩句或小說甚至照片的書寫方式適當表達自己在生活週遭所發生的種種，讓閱讀者隨著文字感受虛擬空間中的溫度，使部落格瀏覽者跟著心情起伏留下深刻印象，這些自我揭露行為都是為了尋求其他部落客的認同與支持，經由瀏覽增加人氣，如能對文章表達適當的意見，迴響功能便已開啟虛擬網絡的人際關係。透過迴響與留言版機制討論文章主題、聲援作者也不在其下，相互認同與支持之後，漸漸的醞釀一股虛擬世界的團體力量，達到人際傳播的效果。 In 1997, Blog begins by computer player Dave Winer and Jorn Barger publishing sequentially on Internet. In 2000, Blog started to be used popularly in America and after follows time passed and event happened, in 2003 Blog become a fashionable merchandise for Internet communication in Taiwin. Many people utilize self-disclosure on Blog as an edge tools on interpersonal interaction. Therefore, the power of Internet distribution and interpersonal relationship allow no neglect. The purpose of this research is to probe into the operations of interpersonal relationships in the virtual world. Hence, base on Internet of psychology, interpersonal relationship theory and interpersonal interaction theory, the research tries to analyze the population variable, Blog’s writing behavior, self-disclosure and interpersonal relationship to make sure the difference and relativity on interpersonal relationship after self-disclosure on Internet. The method of this research is Network Questionnaire Survey Research, whose target is the person who own private Blog home page on Internet as population, and which adopts nonprobability sample to proceed analysis. Actuality, return questionnaires is 321 pieces and 252 of them are valid. The research statistics adopts Factor Analysis, t-Test, One-Way ANOVA and Pearson Correlate to proceed statistic analysis. The results are as follow: 1. Blog writing behavior variable and Blog interpersonal relationship variable result statistically significant difference on “Finding Other of Like Mind in Blog and Group Dynamics in Blog”. In other words, after Bloggers write self-disclosure suitably on own Blog, those that come into being interpersonal relationship. 2. Between Blog self-disclosure and Blog interpersonal relationship appears on positively correlative and only “Interpersonal Attraction in Blog “ appears on negatively correlative. The result shows, Blog self-disclosure and Blog interpersonal relationship is correlative strongly. 3. After using statistical partial correlation on Blog self-disclosure and Blog interpersonal relationship, all the variables appear positively correlative. It is an effective result to verify that is quite close between Blog self-disclosure and Blog interpersonal relationships. According to the research result, Bloggers write something on own Blog Home Page, and select Blog Home Page format for self-impression formation. Via diaries, jottings, prose, poetries, fiction and even photos, Bloggers express what happened on their own life. Audiences read characters to feel the temperature of the virtual space, follow writer’s mood to rise and fall, and sometimes be deeply impressions. Bloggers seek for identification and supports from other Bloggers by self-disclosure behavior and they could gain popularity from audiences browse frequency. If audiences can express their opinions suitably, the Echo function will expand interpersonal relationship on cyberspace. Consequently, the virtual community strength would result in the interpersonal communication.
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