For the performing arts marketer, audience is very importance, it is extremely difficult for jazz music marketer to identify, expect and satisfy the needs of jazz music customer. Specially, the nature of performing arts is not the music and performer, it is experience.
This study focused on the life style of customers, live band performance and peripheral product and service of jazz bar and the three-factor theory of customer satisfaction. Understanding the life style of jazz bar customer, and using it to discover is there a difference on the satisfaction factors between the customers of different life style segment. And then survey the relation of different life styles and the strategic experiential modules.
Questionnaire survey is the approach used for collecting information, and the questionnaire divides into four parts, including life style, experiential marketing, satisfaction and demographic description. The sampling was started in Blue Note Jazz Bar, after the data collected SPSS 12.0 is used for the data analysis. The study findings are: (1) We can find the difference on jazz bar customer’s satisfaction between different life style clusters. (2) Life style will influence the experiential form of customer. (3) Experiential marketing will affects the customer’s satisfaction.
