PERSONALITY, MOTIVATION, AND BEHAVIORAL INTENTIONS IN THE EXPERIENTIAL CONSUMPTION OF ARTWORKS

文化大學機構典藏 CCUR > 新聞暨傳播學院 > 廣告系 > 期刊論文 > Item 987654321/26938

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/26938

题名:	PERSONALITY, MOTIVATION, AND BEHAVIORAL INTENTIONS IN THE EXPERIENTIAL CONSUMPTION OF ARTWORKS
作者:	Tao, SP (Tao, Sheng-Ping)
贡献者:	Dept Advertising
关键词:	arts marketing experiential consumption personality motivation behavioral intentions
日期:	2013
上传时间:	2014-03-03 11:57:35 (UTC+8)
摘要:	The purpose in this study was to examine the relationships between personality, motivation, experience, and behavioral intentions in an artwork consumption setting. A survey of 383 consumers of Franz artworks was conducted using surveys developed through an interview. The results showed that personality directly and significantly influenced motivation and behavioral intentions, but it did not affect experience. Moreover, motivation directly and significantly affected experience, but it did not significantly drive the behavioral intentions. The findings revealed that the personality of arts consumers explains a substantial proportion of total variance in behavioral intentions, given that personality has not only a direct effect, but also an indirect effect via motivation and, in turn, experience. Both motivation and experience play crucial mediator roles for personality.
關聯:	SOCIAL BEHAVIOR AND PERSONALITY Volume: 41 Issue: 9 Pages: 1533-1546
显示于类别:	[廣告系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	554	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.