Source effect of advertised reference price influences on transaction value in online shopping environments

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/26666

Title:	Source effect of advertised reference price influences on transaction value in online shopping environments
Authors:	Lo, SK (Lo, Shao-Kang) Chou, YJ (Chou, Yu-Jen) Teng, CI (Teng, Ching-I)
Contributors:	Dept Int Trade
Keywords:	Advertised reference price External reference price Transaction value Online shopping Online pricing Expectation of lower prices online
Date:	2013-11
Issue Date:	2014-02-24 10:46:07 (UTC+8)
Abstract:	Prior studies examine whether or not using advertised reference price (ARP) increases consumers' perceived gain from the purchase decision. However, few studies address whether or not the ARP should involve an online or offline source. Present study thus investigates the influence of the APR source on consumer perceived value. Empirical results indicate that consumers would perceive higher transaction value when an online seller adopts another online retailer's sale price as ARP than when the online seller uses an offline competitor's sale price as the ARP.
Relation:	ELECTRONIC COMMERCE RESEARCH Volume: 13 Issue: 4 Pages: 411-421
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] periodical articles

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