顧客對企業社會責任認知對採購買意 願之影響-以泰國石油與 天然氣業為例

CCUR > College of Business > Department of International Trade 7 Graduate Institute of International Trade > Thesis > Item 987654321/26597

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/26597

Title:	顧客對企業社會責任認知對採購買意願之影響-以泰國石油與天然氣業為例 Customer’s CSR awareness towards Purchase Intention on Oil and Gas Refining Industry in Thailand
Authors:	朱淇雅 Klinsukon, Itchaya
Contributors:	國際貿易學系
Keywords:	Corporate social responsibility CSR Awareness Purchase Intention Mediation Analysis Oil and Gas Refining Industries Thailand
Date:	2013
Issue Date:	2014-02-20 13:39:26 (UTC+8)
Abstract:	The purpose of this study is to examine the relationship among Customer’s CSR Awareness offered by oil and gas refining companies in Thailand, Perceived Company Reputation, Customer Satisfaction, and Customer Purchase Intention. CSR plays an important role in Oil & Gas today’s business. At the same time, these companies are causing significant emissions, lead to negative impacts to the community. The main objective of the study aims to investigate the effect between Customer’s CSR Awareness offered by oil and gas refining companies in Thailand and Purchase Intention as well as measuring the mediating role of Perceived Company Reputation, and Customer Satisfaction as mediating variables effecting on Purchase Intention. Therefore, this paper will outline the main theoretical-empirical contributions that have focused on a) the customer’s CSR awareness effect on customer purchase intention; b) the customer satisfaction mediate the relationship in between the customer’s CSR awareness and customer purchase intention; c) the perceived company reputation mediate the relationship in between the customer’s CSR awareness and customer purchase intention. The sample population was people who consumed oil and gas, living or working in Rayong city of Thailand. A structured questionnaire was developed and distributed to 250 respondents. This study used descriptive statistics to analyze the demographic information of the respondents. Regression analysis and mediation analysis were used for the hypotheses testing. The results have shown that the level of customer’s CSR awareness has a significant effect on the purchase intention. Also, the perceived company reputation and the customer satisfaction significantly fully mediate the relationship between customer’s CSR awareness offered by oil and gas refining companies in Thailand and the purchase intention. Overall, the results of this studyconfirmed and supported the hypotheses. Specially, a positively affected exists between customer’s CSR awareness offered by Oil and Gas Refining companies in Thailand and customer’s purchase Intention. Keywords: Corporate social responsibility, CSR Awareness, Purchase Intention, Mediation Analysis, Oil and Gas Refining Industries, Thailand
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

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