都會公園遊客偏好、環境認知與抗環境破壞行為對遊憩動機之影響—以新北市幸福水漾公園為例

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题名:	都會公園遊客偏好、環境認知與抗環境破壞行為對遊憩動機之影響—以新北市幸福水漾公園為例 Influence on the Recreation Motivation from Tourist’s Preferences, Environmental Perception and Anti-environment Damage Behaviors of Metropolitan Park-The Case of New Taipei City Luck Ripple Park
作者:	徐永昌
贡献者:	觀光事業學系
关键词:	遊客偏好環境認知遊憩動機抗環境破壞行為 visitor’s preference environmental awareness recreation motivation anti-vandalism behaviors
日期:	2014
上传时间:	2014-01-15 11:26:14 (UTC+8)
摘要:	本研究以新北市都會公園之幸福水漾公園使用者為研究對象母體，以該公園為研究場址，再以實地調查結構式問卷進行調查研究，探討其遊客偏好、遊憩動機與環境認知。本研究發現遊憩動機的產生與偏好之形成有其重要之相互影響，不同類型的遊客，偏好也會不同，遊憩動機也會有所不同。本研究發現遊客偏好中以分區設施偏好對應遊憩動機呈現中度相關(相關係數0.412)，與整體偏好低度相關(相關係數0.122)比較下，分區設施偏好比較高；環境認知中以抗環境破壞行為對應遊憩動機呈現中度相關(相關係數0.438)，與環境保護認知低度相關(相關係數0.121)比較下，抗環境破壞行為比較高。除此之外，本研究結果可呼應不同遊客之基本背景屬性，包含性別、年齡、職業、教育程度、月收入、居住地以及相關旅遊資料，可能會影響其遊客偏好、環境認知與遊憩動機。　　本研究結果除了探討新北市都會公園之使用者偏好、環境認知與遊憩動機相互關係外，更可以作為未來都市環境之改善與環保工作推動之重要依據。 In this study, the New Taipei metropolitan park users were happy for the study population to the park for the study site, and then to carry out structured questionnaire survey to explore its visitors preferences, motivations and environmental cognition recreation. The study found that the generation of recreation motivation and preferences of the formation has an important influence each other, different types of tourists, preferences will be different, recreational motivation will be different. The study found that tourists prefer to partition facilities in preference corresponds recreation motivation was moderate correlation (correlation coefficient: 0.412), and overall preference low correlation (correlation coefficient: 0.122) comparing the partition facilities prefer relatively high. Environmental cognition behavior corresponds to anti-environment damage behaviors and environmental damage recreation motivation showed moderate correlation (correlation coefficient: 0.438), and environmental protection awareness low correlation (correlation coefficient: 0.121), the correlation coefficient was relatively high to anti-vandalism behaviors. 　　In addition, the results of this study may be echoes of different tourists’ basic attributes, including gender, age, occupation, education level, monthly income, place of residence and related tourism information, will affect its visitors preferences, environmental awareness and recreation motivation. 　　The results of this study in addition to explore the New Taipei metropolitan park user preferences, environmental awareness and the relationship between recreation motivation, but also can serve as a future urban environment improvement and environmental protection work to promote the important basis.
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