環境態度 - 綠色購買意向關係干擾變數的影響

文化大學機構典藏 CCUR > 商學院 > 國際貿易學系所 > 博碩士論文 > Item 987654321/26496

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题名:	環境態度 - 綠色購買意向關係干擾變數的影響 Environmental Attitude - Green Purchase Intention Gap and Related Moderators
作者:	吳氏莎莉 Ngo, Thi Sa Ly
贡献者:	國際貿易學系
关键词:	Green purchase intention Environmental Attitude Perceived Consumer Effective Willingness to pay more Environmental Involvement External Moderators
日期:	2014
上传时间:	2014-01-09 14:55:19 (UTC+8)
摘要:	Today, global warming and environmental problems raise people’s environmental concern and enhance their environmental responsibility in their purchasing. While a number of researchers see environmental attitude as the best predictor of green purchase intention, in fact, there are evidences of gap between attitude and intention. Many people claim pro-environment attitudes and intentions but fail to act on them because of various internal and external moderators. This research provides a review of the literature regarding the environmental attitudes- green purchase intention gap in environmental consumerism and the moderating variables. Suggested internal and external moderators under which the attitude-intention relationship might be strengthened may include environmental involvement, perceived consumer effectiveness, willingness to pay more as well as the promotion of governments and enterprises and the availability of green products. Research findings are expected to enable firms to understand the green consumer by identifying factors that elaborate on the process of environmental consumerism.
显示于类别:	[國際貿易學系所] 博碩士論文

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