台灣高爾夫球具產業發展分析與廠商經營策略之研究

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 博碩士論文 > Item 987654321/26131

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题名:	台灣高爾夫球具產業發展分析與廠商經營策略之研究 Study on Business Analysis and Management Strategies for Taiwan’s Golf Industries Development.
作者:	鄭惠英 Cheng, Huei-Ying
贡献者:	國際企業管理學系碩士在職專班
关键词:	高爾夫球具 golf club
日期:	2013-06
上传时间:	2013-11-14 14:13:59 (UTC+8)
摘要:	目前台灣高爾夫球具產業的產品全球市佔率高達八成，從民國60年代發展至今，雖然許多台灣廠商的生產線都遷移到中國或東南亞等地區，以尋求更低廉的生產成本，但是在產地及技術轉移的過程中，為何該產業截至目前為止，還能保有全球舉足輕重的關鍵地位，這將是本研究所要探討的議題。為了釐清及確認台商企業的真正競爭力，本研究將所有相關的學術理論，做了分析與整理，舉凡涉及企業競爭力、產業升級、國家與區域的經濟發展，均納入研究範疇，但是一般的理論基礎與文獻資料，大多利用西方企業的模式去解讀某個企業、產業、國家或地區的行為，並合理化之，但對於無形的企業競爭策略，則鮮少人去探討，因此本研究採個案研究的方式，深入瞭解企業的行為模式與策略取向，以達本研究之目的。本研究利用資源基礎理論與成長策略為分析架構，分成三個構面分析,首先為產業基本競爭來分析產業發展，內外環境分析、競爭對手分析，第二構面為企業持續競爭的企業資源及能力，最後為制度面的轉換,主要分析產業環境變化、產業結構與經營方針。並進行一連串的產業分析、競爭優勢分析、經營策略分析、個案分析及未來競爭策略等方面之研討。期藉由理論與實務及經驗的結合，由理論來引導實務，由實務來驗證及補充理論，從而研究出有助於產業突破困境的競爭策略與營運方針，歸納出高爾夫球具競爭優勢何在、又有哪些機會，並對其提出策略與建議，提供給產業界作為持續發展的參考。關鍵字：高爾夫球具(golf club)，競爭優勢(competitive strategy)，經營策略(business strategy)，成長策略(growth strategy)。 Currently, Taiwan’s golf club of industry holds up to 80% of the world market. This industry has been developing since the 1970’s. Although many firms have moved their production lines to China and some south-east Asian countries in order to procure cheaper production costs, how they can enhance their strategic competitiveness during this transition is the key issue of this paper. To clarify and indentify the true competitiveness of these Taiwanese firms, this paper researched and analyzed all related academic theories, including those involving firm competitiveness, industry upgrading, national and regional economic development. But almost all the theories and documents are based on the viewpoint of western business model to interpretation the behaviors of a business, an industry, a nation or a region. There is little attention paid to the invisible competitive strategies of these Taiwanese firms. This paper used case study and qualitative methods to deeply understand the behaviors and competitive strategies of these Taiwanese firms in this industry. The research is based on the framework of Resource-based Theory and Growth strategy. Make use of three leading perspectives the strategy tripod. The first, the industry-based competition, analyzing the current industry situation, the internal and external of opportunities and threats, and rival analyzes. The second is the resource-based view, analyzing the enterprise of resource and ability. The third, an institution-based view has industrial structure and operation policy. Strategy analysis and case study, Comparing with the gradually thriving golf clubs competition advantage, to deliberate on the future process tactics and suggestion to it, we hope to give some useful advised to the industry by the combination of theory and practicality.
显示于类别:	[企業管理學系暨國際企業管理研究所] 博碩士論文

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