運用系統思考探討企業導入行動學習之效應—跨國代理商個案研究

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Title:	運用系統思考探討企業導入行動學習之效應—跨國代理商個案研究 A Systems Thinking Approach to Evaluating the Organizational Effect of Mobile Learning Implementation— A Case Study of International Agency Corporation
Authors:	林敬勛 Lin, Ching-Hsun
Contributors:	企業實務管理數位學習碩士在職專班
Keywords:	系統思考組織學習知識管理行動學習跨國代理 Systems thinking Organizational learning Knowledge management Mobile learning International agency
Date:	2012-12
Issue Date:	2013-11-14 13:43:28 (UTC+8)
Abstract:	隨著大陸消費市場的崛起，亞太區大中華子公司的組成，使得台灣跨國代理商的角色將面臨邊緣化，易形成代理問題及替代風險，企業成長力道因此受限。是故，跨國代理商必須創造更佳的經營績效和交易價值，若能有效導入行動學習(M-Learning），培養資源基礎競爭力以保有在地市場掌握優勢，才能加強與原廠母公司的合作效益，減少替換風險。行動學習是數位化學習系統（E-Learning）和無線技術兩者結合的學習模式。企業主利用結構性課程等專業訓練來培訓員工，提升員工的專業素養及其他技能等，增加顧客對業務行銷及服務專員的信任，加強消費者購買商品意願，進而提升公司品牌價值及口碑等商機，使企業經營績效增加。本研究運用系統思考分析方法以及組織學習與創新之系統理論基礎，以跨國代理公司為個案研究對象進行深度訪談。主要探討企業使用行動學習(M-learning)是否有助於帶動企業經營績效。包含「管理創新效應」、「創新程度效應」、「學習導向效應」、「跨部門協調效應」、「競爭者導向效應」、「產品創新效應」、「組織慣性效應」、「保守文化效應」等八個動態回饋關係做分析，以作為企業導入行動學習之參考。研究結果顯示，企業導入行動學習有助於組織學習與創新，進而提升帶動企業經營績效，規劃出符合企業效益的決策藍圖。然而企業在導入行動學習過程中，仍應注意事項如下： (一)在「學習導向效應」中，跨國代理商因其經營模式之產品取代性高，應加強在資訊面的軟、硬體防護措施和業務人員的成熟度等事項。 (二)「競爭者導向效應」應留意員工溝通效果，避免在適應期產生排斥現象。 (三)「保守文化效應」之組織慣性和市場變動兩變數具時間延遲的特性，導入行動學習後於中期和成熟期須注意其品質和效益。 With the rise of mainland consumer market, the Greater China, Asia-Pacific, a sub-sidiary of the composition make the role of transnational agents in Taiwan will face marginalization, easy to form an agent problem and alternative risk therefore business growth force is limited. Thus, the transnational agents must create better business per-formance and transaction value, if effective import Mobile Learning (M-Learning), competitive training resource base in order to grasp the advantages of ownership in the market, in order to strengthen the original parent company, cooperation effective, re-ducing the risk of replacement. M-learning is mode a combination of E-learning system and wireless technologies. Business owners to take advantage of the structured profes-sional training courses to staff training, to elevate the professionalism of staff and other skills, increase customer trust business of marketing and service commissioner and to strengthen consumers to purchase goods willingness to enhance business opportunities in the company's brand value and reputation improve business performance. In this study, the use of systems thinking and organizational learning and innova-tion system theoretical foundation on an international agency corporation case study on in-depth interviews. Mainly explore the use of M-learning to help drive business per-formance. Contains 「Management innovation effect」,「Degree of innovation effect」,「Learning orientation effect」, 「Interfunctional coordination effect」,「Competitor orientation effect」,「Product innovation effect」,「Organizational inertia effect」, 「Conservative cultural effect」. Eight dynamic feedback relationship analysis, as companies import Mobile learning reference. The research results show that enterprises import M-learning contributes to organ-izational learning and innovation, to enhance drive business performance, planning en-terprise-effective decision-making blueprint. Enterprises in the import M-learning proc-ess should pay attention to the following items: (1) in the 「Learning orientation effect」, the business model of international agency corporation replace high, It should be strengthened in information safety on software and hardware facility and business personnel maturity. (2)「Competitor orientation effect」should be aware of the effects of employee communication, to avoid exclusion in the adaptation period. (3)「Conservative cultural effect 」of organizational inertia and market turbulence in two variables with the characteristics of the time delay, to evaluating the organiza-tional effect of M-learning implementation after the mid-term and mature should be concerned that the quality and efficiency.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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