| 摘要: | 良好的買賣關係及知識分享，是企業提升競爭力達成營運目標的重要議題。企業已逐漸無法單靠本身的力量及內部的控制運作來達成目標，必須透過不同型態的合作方式來完成；況且企業在資源有限的情況下，將逐漸專注在本身的核心能力上，而其他資源的取得，就必須透過不同型態的合作方式，建立良好的買賣關係以取得所需資源，提升競爭的能力，達成目標，滿足市場客戶(Matthyssens and Bulte, 1994)，因此，本研究之目的為：(1)檢視買賣關係與知識分享之關係型式，(2)以溝通品質為中介變項，檢視買賣關係與知識分享之關係。
本研究以台灣地區某電源供應器企業，及其上游供應商作為本研究之研究母體。本研究共發出350份問卷，採用立意抽樣調查法進行調查，以郵寄、親送或友人轉送方式發放問卷。問卷共回收324份,扣除填答不完整及無效之問卷26份，完整問卷合計298份，有效回收率為85.14%。
研究結果發現，(1)買賣關係之信任對知識分享具有正向影響性，(2)買賣關係之承諾對知識分享具有正向影響性，(3)買賣關係之依賴對知識分享具有正向影響性，(4)買賣關係，會透過溝通品質的中介效果，正向增加知識分享。最後，本研究依據上述之研究發現提出具體的理論與管理意涵，以及後續研究方向。
Good Buyer-Seller Relationship and knowledge sharing are important issues in the enhancement of enterprise competitiveness. Enterprises are gradually unable to rely solely on their own strengths and internal controls to achieve their goals, and must cooperate through various different modes and methodologies to reach their objectives. Moreover, under circumstances of limited resource availability, enterprises are gradually focusing on their core competencies, while other resources must be acquired through different forms of cooperation. Establishing Buyer-Seller Relationship in order to obtain the necessary resources, enhance competitiveness, achieve business goals and satisfy market customers (Matthyssens and Bulte, 1994). Therefore, the aims of this study are: (1) To examine the correlation forms between knowledge sharing found in Buyer-Seller Relationship, and (2) To look at the role of communication quality as a variable interposing in the correlation between Buy-er-Seller Relationship and knowledge sharing.
This study took a Taiwanese power supply device company and its upstream suppliers as its primary focus. A total of 350 questionnaires were sent out to conduct a survey using purposive sampling. Questionnaires were delivered in person, by friends, and by mail. A total of 324 questionnaires were returned, of which 26 were discarded as invalid or incomplete, leaving 298 complete questionnaires, with an effective recovery rate of 85.14%.
Results showed that, (1) Trust in Buyer-Seller Relationship has a positive effect on knowledge sharing, (2) Commitment in Buyer-Seller Relationship has a positive effect on knowledge sharing, (3) Dependence in Buyer-Seller Relationship has a positive effect on knowledge sharing, and (4) Buyer-Seller Relationship enjoy a positive increase in knowledge sharing as a result of the medium of communication quality. Finally, based on the above findings, this study proposes theories and specific managerial implications, as well as directions for future research. |
