台商赴中國大陸投資區位選擇之研究－CAGE模型的應用

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Title:	台商赴中國大陸投資區位選擇之研究－CAGE模型的應用 Location Choice of FDI in China for Taiwan MNEs,-An Application of CAGE Model
Authors:	林國彰 LIN, KUO-CHANG
Contributors:	國際企業管理學系碩士在職專班
Keywords:	CAGE距離模型國外直接投資區位選擇區位因素 CAGE Model Foreign direct investment Location Choice Location Factor
Date:	2013-07
Issue Date:	2013-11-11 11:26:09 (UTC+8)
Abstract:	中國始終是台商企業投資海外市場最多的區域，但是外資在中國投資區位的選擇上卻有很明顯的差異。對於投資區位選擇的決定因素，本研究採用Ghemawat(2001)提出之CAGE距離模型為基礎，並分別針對文化(Cultural)、行政(Administrative)、地理(Geographic)及經濟(Economic)四個構面，從台商的角度，探討大陸各省區間投資環境的差異與區位選擇之間的關係，藉以瞭解台商過去對大陸各省投資額與投資區位選擇之決定性因素。國際企業策略學者Ghemawat主張國際企業的全球化策略主要受距離因素的影響，所謂「Distance Still Matters」，這一理論大致解釋台商對外投資高度集中於中國大陸的現象，但對於台商高度集中於少數特定地區(省份)的投資現象，似乎缺乏良好的解釋模型，本研究嘗試用距離因素深入解釋。研究結果顯示，影響台灣企業前往中國大陸各省區的投資區位選擇因素為中國大陸各省的文化、行政、地理及經濟四項構面，皆呈顯著負相關。本文主要的研究發現為，台商在對中國大陸的投資區位選擇上文化距離顯著性相對於其他距離並不高，地方政府積極改善投資環境、縮短經濟距離，對吸引台資的成效有相當重要的影響。一地區與台灣的文化距離、行政距離、地理距離與經濟距離，都與台商投資金額產生負向的關係。 China is always the largest number of Taiwanese MNEs FDI to invest in overseas markets, but foreign investment in China is very obvious differences in the of location choice. Investment determinants of location selection, This study uses Ghemawat(2001) CAGE model , to Cultural, Administrative, Geographic and Economic in four dimensions, From the perspective of Taiwanese MNEs, explore the difference of investment environment in the China provinces relationship between location selection. To understand Taiwanese MNEs on the China in the past by decisive factor in the location choice of investments and investment zones in the province. Research results show that effects of Taiwan businesses to China provinces and location selection for Chinese mainland provinces of the four cultural, administrative, geographical and economic dimensions are significantly positive. This major study found, Taiwanese investments in mainland China on the Location Choice of cultural distance does not significantly higher, local government administrative efficiency to attract foreign investment has a very important and positive impact on the effectiveness of. Region local government more efficient and smaller geographical distance and economic distances, were future foreign direct investment have a positive effect, outside the area of the future the higher the amount of direct investment. In addition, provinces in the Eastern and central regions, geographical distance and two framed face more into the western regions economic distance gap is still large, after narrowing the gap have to control other relevant factors in order to attract more investment from Taiwanese MNEs.
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