| 摘要: | 『醫療觀光』一詞為近年來新興產業發展之新名詞，也具有考驗性的產業，然而在國內外的文獻中，都以訪談方式進行瞭解，皆以訪問較高階的專業人士，並透過政府法規進行探討，但本研究嘗試並單純的瞭解醫療院所內部重要資產－智慧資本因要發展醫療觀光時，基層員工的認知程度，以及在組織支持的調節下，是否能夠更加的強化醫療觀光認知程度。
本研究透過統計分析後，醫療機構內部智慧資本分為人力資本、結構資本、關係資本，且發現結構資本對於醫療觀光發展認知為較強的顯著，其次則為人力資本與關係資本，可見醫療機構內部架構越是完整，基層人員對於發展醫療觀光認知程度會越高。
"Medical tourism" the term for the development of new industries in recent years, a new term, but also has a test of emerging industries, however, the literature at home and abroad, both in interviews to understand, and to tailor access to high-er-level professionals, and explore through government regulations, but in this study, to try and understand simple key asset inside hospitals - intellectual capital due to the development of medical tourism, the junior staff awareness and support in the organization under the regulation, whether we can be more intensive medical tourism awareness.
Through this study, statistical analysis, medical institutions, internal intellectual capital into human capital, structural capital and relational capital, structural capital and found that cognitive development for medical tourism as a strong significant lesser extent human capital and relational capital, visible medical institutions the more complete the internal architecture, junior officers for the development of med-ical tourism awareness level will be higher. |
