行銷人員對工作特性與工作倦怠關係之干擾效果

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Title:	行銷人員對工作特性與工作倦怠關係之干擾效果 The Moderating Effect of Marketer Trait on the Relationship between Job Characteristics and Job Burnout
Authors:	黃煉閔 Huang, Lien-Min
Contributors:	國際貿易學系
Keywords:	工作特性工作倦怠行銷人員 job characteristics job burnout marketer
Date:	2013-06
Issue Date:	2013-11-07 14:20:02 (UTC+8)
Abstract:	本研究問題是探討員工工作特性(job characteristics)與工作倦怠(job burnout)之關係；並且以往少有研究以行銷人員(marketer)作為干擾變項，因此本研究加入行銷人員作為干擾變項，探討其對於工作特性與工作倦怠間之關係是否具有影響。本研究以問卷方式收集資料，針對各產業員工發出330份問卷，實際回收並刪除無效問卷後為290份，以層級迴歸分析進行研究假設之實證。研究結果顯示，工作多樣性、工作自主性、工作完整性、工作回饋性、工作合作性及工作友誼性與工作倦怠呈現負向相關。代表員工在這幾項工作特性的構面越高時，工作倦怠感越低。另外在行銷人員方面，其在工作特性與工作倦怠之關係中，具有強化的干擾效果。最後，本研究依據實證結果提出實務之建議與未來研究之建議，希望藉此達到提供實務業者對於工作倦怠之注意。 This study is to investigate the relationship between job characteristics and job burnout of employees. Seldom studies using the marketer as the moderating variable. Total of 330 questionnaires were sent out and the valid questionnaires were 290. Then a hierarchical regression analysis was taken to verified hypothesis of this study. Empirical results show that variety, autonomy, task identity, feedback, dealing with others and friendship opportunities is negatively associated with job burnout. Also find the moderating effect of marketer was supported. Practical suggestions, limitations of the study and future study are also provided to follow-up studies of further.
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

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